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Marketing events in Calgary this fall 2011

It’s been a few days since my last post. It’s just been super busy lately and I haven’t had a chance to put my head together around a valuable posts until now (I hope ;). As many of you, I’m subscribed to a few email lists of organizations that create marketing events in Calgary and area. This time I wanted to share a few upcoming ones as well as provide you with a couple of great resources to track marketing events in Calgary.

Upcoming marketing events in Calgary

The main reason I share these is that I met the most amazing people attending and helping organize marketing events volunteering with various organizations. And if you happen to start in the industry, I highly recommend you both attend and help organize and run events in your area.

Third Tuesday Calgary (TTyyc) is having Linkedin over

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Third Tuesday Calgary is one of my favourite organizations run by Doug Lacombe, the social media authority in Calgary and Canada. Doug and his team bring great marketing and social media speakers to Calgary. Their next event will feature people from Linkedin talking about managing your professional brand. Learn more about and RSVP to this marketing event.

Digital Alberta is launching its events season

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Digital Alberta is a dynamic industry organization that runs events and helps companies connect across Alberta. Their events are more technology focused but they also get a great marketing crowd. I used to volunteer for Digital Alberta and very proud of it. Check the details of their season launch party.

Calgary Marketing Association talks about DM for Today

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Calgary Marketing Association (CMAcalgary) runs a number of high-profile marketing events during their events season. They bring in awesome speakers and often join forces with Digital Alberta. I’ve been to a couple of events while being a part of DA. This time they are bringing Kathy Levinski, Director at OrangeDoor Direct to talk about direct marketing.

The Art of… is bringing … leadership to Calgary

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The Art of… is a Canada-wide events management organization. They organize huge events in major cities across the country. Their marketing events are a bit pricey but they showcase best-selling authors and gurus from all over North America. Check their November event details on The Art of Leadership.

Marketing events sites in Calgary

It’s difficult at times to keep up to speed with events in your area but luckily there are those who help us stay up to speed on what’s happening. And without further ado, my favourite site and one of my favourite social media professionals and marketers in Calgary…

Shannon Bowen-Kelsick (sbk), Calgary’s marketing events keymaster

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Shannon has been doing an amazing job keeping track of marketing events pulse in Calgary. Her events list is always up to date and I’d highly recommend connecting with her for marketing and social media matters. I’d also like to ask you to link back to Shannon’s list and site from your own blog. This will reward her efforts (link juice!), and this is the minimum we can do to thank her for the great job she’s done. Check Shannon’s list on her marketing events page.

Look out for Marketing Events Calgary .com

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It’s a new initiative and at this point way weaker than the resource Shannon is developing. This website was developed to centralize marketing events information in Calgary. Looks like the website is supported by a few organizations with great people and powers to develop this website into a dynamic marketing events calendar for Calgary and area. Time will tell.

I hope this post is useful for those marketing veterans who want to keep track of marketing events in Calgary as well as those who just start in the industry and want to hand out with good people. Leave a comment or two in the reply and, as always, I appreciate shares and likes and +1s, of course, if you liked the article.

On-page SEO factors affecting rankings (Part 1)

If you simplify things a bit you can divide search engine optimization into two areas: on-page SEO and off-page. By now you and I know that it’s all about the balance between the two and both have to be developed in order for the site to rank high for select queries. Today and over the next 3 days I’ll take a look at an SEO experiment and see how much on-page SEO affects website rankings.

The on-page SEO experiment

The following on-page SEO experiment will have 3 major parts. First, I’ll look up and identify 5 websites competing for “Calgary web design”. To de-personalize the results I’ll use this plugin for Firefox. I’ll also narrow the results to those coming from Google.ca.

Then I’ll look up each one of 5 contenders using free site rankings tool WooRank. This will give me the score for each websites as well as highlight some insight into on-page SEO elements of each of the 5 websites. I will also showcase each of the websites as well as provide some comments.

Finally, I’ll provide you with summary thoughts or the verdict regarding on-page SEO elements that are important in affecting your website rankings. Let’s do it!

Calgary web design, top 5 listings in Google.ca (de-personalized)

calgary web design top google On page SEO factors affecting rankings (Part 1)

You can see right away that titles showcase the target key phrase “Calgary web design” and it’s featured as the first 3 words of the title (except for #2 where the 3 words are switched). You will also notice that 4 out of 5 have “Calgary web design” in the Description of the article mentioned at least once (except for #1). Finally, you will notice that 4 out of 5 have their titles within the limit of 65-70 characters of title length (except for #5, which is running over a bit).

Tomorrow, I’ll look at each one of them in more details. For now, let me know if you have questions or comments and have an awesome day! In the meantime, feel free to follow me on Twitter where I share SEO things I find on the internet.

Other articles in on-page SEO series:

Web platforms for independent musicians

Recently I decided that I want to continue my hobby of making and performing music. I realized that I need a website for my hobby. I looked around and had three options:

  1. build one on my own (very simple html/css with a cool image and an audio player, possible a one-pager),
  2. use wordpress (there’s a number of suitable templates that can be used as homepages for performing artists and musicians)
  3. get on an online platform for musicians online.

Below are the results of what I found.

My requirements were

  • tool for bands to make and manage websites online
  • tool for bands to promote their creativity
  • tool for bands to distribute their content viraly
  • tool serving independent rock folk segment
  • audience is russian speakers

Went to google.com to collect a list of available platforms.

Here are the contenders

Went on alexa.com compare traffic

See something that I missed, please let me know. See something that you’ve used and would like to comment on? Feel free to leave a comment, I will be extremely happy!