Home > Tagged 'Twitter'

How to SEO your social media assets

By now you probably have a number of social media profiles created such as Twitter, Facebook Page, Linkedin profile, SlideShare account, etc. Although these are not located under your domain name, it is important that each one of those profiles is properly optimized to be found on Google. This post is about ways to SEO your social media accounts and overall social presence.

First of all, anything you put out on the web is indexed by Google (unless your profile is part of a private social network that is closed from Google and Bing bots). So, let’s approach it two ways:

  1. Optimizing your social media profile for SEO
  2. Optimizing your social assets for SEO

SEO for social media profiles

There’s a number of great articles written on the subject of optimizing your social media profiles for better SEO performance in search engines. So, I’ll just reference the good ones here.

September 7, 2011
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20 best SEO blogs analyzed

A while ago I’ve shared a number of SEO blogs you should follow to stay up to date on the latest developments in SEO industry. Then, I’ve created a list of top SEO Twitter accounts that fulfills a similar function. This time I wanted to find more details about top blogs. This will allow you and me to see what we should strive for looking at the 20 best SEO blogs analyzed.

January 27, 2010
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Real-time search, real life problem

One of the key questions I get when discussing social media with businesses is: how can we see a result of a social media benefiting companies. Here’s one of numerous examples of how public perception, real-time data and tools like Twitter shape the new future for marketers.

This is real life, real-time case that’s happened to me over the past hour. I use Shaw as my ISP and about 30 mins ago, the thing stopped working. Tried rebooting the modem (often a solution suggested by ISPs). Didn’t work. So, I wend to search.twitter.com on my Blackberry and typed “shaw internet”. Got the following:

Twitter comments: Before Shaw solved the problem

* Please note that this is an image that was taken through a web browser on my machine once the problem was resolved. But I saw exactly the same when I browsed mobile.

This is real-time, real life example of social media shaping the future of digital marketing. Public has a say. If you screw up as a business, people will know. They will also spread the word by sharing or RT (re-tweeting) to help others form an opinion about the quality of your service. We share, we contribute, we, the public, form opinions of masses in real time, using real tools.

This snapshot was taken when the situation was resolved by Shaw. Although people are getting happier, there’s still a bad aftertaste on Shaw’s brand name showing between the lines.

Twitter comments: After Shaw solved the problem

November 16, 2009
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Twitterville by Shel Israel, short marketing book review

Finished reading this book a couple of weeks ago. Very simple read. This book can help two types of people:

  1. those who want to know more about Twitter and how it’s affecting our daily conversations and lives.
  2. those who are already in the social space. Shel presents a couple of chapters talking about processes, tips, and a bit on metrics.

I would subscribe to the second group and prefer a bit more specifics. However, I enjoyed reading the book for its stories and how well it’s written.

September 1, 2009
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Kevin Spacey about Twitter with humour

Gosh, wanted to post this video long ago but could not find the time. Kevin Spacey is explaining twitter in plain human language with humour! Hope you enjoy it!

September 1, 2009
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Twitter analysis tools, quick note

I was talking to a friend of mine Ilya Sorokin just this past weekend about creating tools to analyze twitter feeds. Then, accidentally, came across an article presenting a list of tools that allow analysis to parse twitter for meaning. Here’s the article, I hope you find this of value: Tweeting By Numbers: 7 Ways to Become a Twitter Analyst

With such popularity of twitter and immense information concentration in one online tool, it’s hugely important for businesses to dig into the data to understand the brand conversations their potential customers are having. I personally want to know more about tools and analysis results, so please feel free to comment with your experiences analyzing twitter data.

How companies benefit by using Twitter

Just reading an article at iMediaConnection about Twitter Experiments and how companies are using Twitter to get closer with their customers, create and enrich the conversations. I’m still one of those who has no solid idea on how to use Twitter productively for business purposes. Please let me know how your company benefited by twitter. In turn I’ll post my insights on the tool. Below is the snippet of the article with URL.

Article Highlights:

  • H&R Block’s feed is 75 percent @replies
  • Glam Media’s Tinker allows brands to sponsor filtered Twitter feeds about hot topics
  • A mobile L.A. eatery uses Twitter to keep customers aware of its location
  • Microsoft sponsors a collection of tweets from top executives

To read the article: 5 Twitter marketing experiments