A friend of mine, Robert Anderson has introduced me to a new social media browser. In simple terms it’s based on Google Chrome but has a few features that keep your social media profiles handy.
If you’re like me, then you like experimenting with new things. I’ve been using Chrome extensions since they day they were released. So, at the top level, all that RockMelt does is it makes your key social media profiles (Facebook, Twitter) more accessible. Here are the top four things this browser does:
- Share a page you’re viewing on Facebook and Twitter with a click of a button. Prior to RockMelt I was using bit.ly Chrome extension to get a short URL. Then I would have to open Facebook or Twitter to post that URL.
- You can also update your status or send a tweet right from here. Equivalent functionality is available using HootSuite Chrome extension. Actually, HootSuite Chrome extension is way more flexible and resourceful.
- Not sure what they meant by “search faster”. And even if it does, “slow search” was never an issue in Google Chrome.
- What’s interesting though is that RockMelt not only uses Google results but also searches inside your social media profile that you connected to this browser.
Connect with friends
- In RockMelt all your Facebook friends (that are currently online) are on the left sidebar that constantly updates with people leaving and coming in.
- A cool thing is that you can chat with any of them right from this bar. They also see you (if you’re visible) and can initiate a chat with you right here too.
- A not so cool thing is that it distracts a bit from your general browsing experience. Constant flicking when people come and go doesn’t help things.
- Good thing is that you can create a list of your favourite Friends and this list will always be up showing who’s in and who’s out.
Keep up on news
- This is like having Google Reader always by your side. You can line up your favourite sites into this right-hand sidebar. Icons will shine every time there’s an update.
Other comments are…
- Limited number of invitations: The tool is “by invite only” at this point. There’s only 3 invitations that you can send. I understand the need to control user growth and desire to create an elitist tool, but 3 is not too many, especially given that the first people that will use the browser will probably be marketers. I need more invites!
- Limited number of profiles you can manage: Yes, Facebook and Twitter are the most buzzing tools for social interaction these days, but there are others too. I hope that soon there will be more. HootSuite, for example, has access to Linkedin too.
Overall, it’s an interesting start-up product with clean execution of logical next step in evolution of browsers. RockMelt has touched on all key browser activities (Share, Search, Connect, and Read) and they’re definitely going in the right direction. I look forward to new additions to this browser!