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May 17, 2010
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The Art of Marketing in Calgary

Although there are events happening on local level, we don’t usually get bigger marketing events with reknowned speakers and writers. There’s a few organizations in Calgary that are doing great marketing events, among them are Internet Marketing Conference, Digital Alberta, Calgary CMA. I want to share one of the upcoming events by The Art of Productions.

About The Art of Marketing

Building on the success of the SOLD OUT inaugural Toronto program, this one day conference features six internationally renowned bestselling authors and leaders who will share an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues. Don’t miss out on your chance to be a part of history and network with over 1,200 of Canada’s most influential marketers. See the event agenda for more details.

About The Speakers

Chip Heath – Strategy & Communications

Chip Heath is the Thrive Foundation of Youth Professor of Organizational Behavior in the Graduate School of Business at Stanford University. He is the co-author of the New York Times bestseller book Made to Stick: Why Some Ideas Survive and Others Die. Made to Stick has been translated into 29 languages, the last of which was Slovakian, and it was retired from the BusinessWeek bestseller list after a 24-month run. More about the speaker.

Gary Vaynerchuk – Personal Branding in the New Media Landscape

Online marketing trailblazer Gary Vaynerchuk (VAY NER CHUK) is a 33-year-old entrepreneur whose dual identity as both business guru and wine guy has made him known as the “Social Media Sommelier.” A self-trained wine expert, he revolutionized the wine industry with his video blog, Wine Library TV (affectionately known as The Thunder Show), and grew his family wine business from $4 million to $60 million in five years. More about the speaker.

Sir Ken Robinson – Innovation & Creativity

Sir Ken Robinson, PhD is an internationally recognized leader in the development of creativity, innovation and human resources. He has worked with governments in Europe, Asia and the USA, with international agencies, Fortune 500 companies, and some of the world’s leading cultural organizations. In 1998, he led a national commission on creativity, education and the economy for the UK Government. More about the speaker.

Mitch Joel – Digital Marketing & Social Media

When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” In 2006 he was named one of the most influential authorities on Blog Marketing in the world. More about the speaker.

Sally Hogshead – Persuasion & Influence

Nine seconds. That’s the length of the average attention span today. Just nine seconds! People become distracted by the next product, the next ad, the next option. How can you possibly hold your customers’ interest long enough shape their opinion? How can you break through the clutter to nail your next sales call, or motivate your internal team? For that matter, how can you influence any decisions? More about the speaker.

Max Lenderman – Branding & Experiential Marketing

A pioneer in the field of experiential marketing, Max Lenderman encourages businesses to look beyond traditional communication to get customers interacting with and living their brands. More about the speaker.

Event details

  • When? Monday, June 14th, 2010, 9:00AM – 4:30PM
  • Where? EPCOR CENTRE for the Performing Arts – Jack Singer Concert Hall

Find more at the event website.

I hope you get a chance to participate. I plan a surprise for you shortly, so please stay tuned. Talk soon!