Online marketing Calgary

You own a site, or you work on optimizing one. You engage in link building, you run a blog, you create pages on your site. Occasionally it happens that you links are broken (both internal and external) and your visitor gets a 404 error page. A 404 error page look like this:

As you can see, getting a page like this does not enhance your relationship with a user. Any time you don't enhance a relationship, you miss out on a great relationship that may result in sales. The goal is to keep developing your relationship at every step of the way even if your links are broken. Here's a great example of good 404 error page:

As you can see, even if something went wrong, you can keep contact with your user. So make sure to review your 404 error pages and here is a couple of links that I found helpful.

• A more useful 404 by Dean Frickey
• Practical guide to 404 error pages by Yoast