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	<title> &#187; sony</title>
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		<title>Great advertising campaigns: Dove</title>
		<link>http://www.zagoumenov.com/marketing/dove-campaign-real-beauty/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dove-campaign-real-beauty</link>
		<comments>http://www.zagoumenov.com/marketing/dove-campaign-real-beauty/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 04:16:11 +0000</pubDate>
		<dc:creator>Alexander Zagoumenov</dc:creator>
				<category><![CDATA[Traditional marketing]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[bravia]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[viral marketing]]></category>

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		<description><![CDATA[Dove Campaign for Beauty is one of my personal favourites done by Ogilvy &#38; Mather, also one of my most admired agencies. I thnk they were one of the first hugely successful viral campaigns mainly due to its extreme masnifesto agains main stream culture. Great campaign overall, awesome creative work and music. I wonder where [...]]]></description>
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		<title>Great advertising campaigns: Sony Bravia Balls</title>
		<link>http://www.zagoumenov.com/marketing/great-advertising-campaigns-sony-bravia/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=great-advertising-campaigns-sony-bravia</link>
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		<pubDate>Mon, 13 Apr 2009 03:47:37 +0000</pubDate>
		<dc:creator>Alexander Zagoumenov</dc:creator>
				<category><![CDATA[Traditional marketing]]></category>
		<category><![CDATA[bravia]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[viral marketing]]></category>

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		<description><![CDATA[Above is another great commercial. I will not be able to comment on the contents of the integrated marketing campaign as it was awhile ago. However, the commercial is amazing. I can definitely say that there was a huge viral component involved but not the SEO of the campaign. I just searched for sonybravia on [...]]]></description>
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