Online marketing Calgary

Dove Campaign for Beauty is one of my personal favourites done by Ogilvy & Mather, also one of my most admired agencies. I thnk they were one of the first hugely successful viral campaigns mainly due to its extreme masnifesto agains main stream culture. Great campaign overall, awesome creative work and music. I wonder where the music is coming from.

Here's what I got from the video details on youtube.com. Director Tim Piper Ogilvy, Yael Staav (soft citizen). Soho - post production, Rogue - editing, Vapor music - sound and mixing, Gabor Jurina - photography, Make-up - Diana Carreiro, music - Flashbulb and Vapor. Ogilvy creative team: T Piper & M Kirkland. Thanks Dennis Lewis and Malcolm Poynton for starting it and Ogilvy Toronto and New York for expanding it. Go Dove. Great brand. Great people. Just want to recognize the people once again!

Although it's been some time since this campaign was released, there's still a great deal of SEO that's being relevant. Comparing to the Sony Bravia Balls campaign, this one, when searched on google, brings up the actual websites for this campaign as a first listing. Although the URL is clightly longer than usual, it was been displayed prominently through carious media associated with this campaign.

Great concept, great execution. SEO, SEM and viral components are very strong. Following this commercial there were a number of others like this:

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Above is another great commercial. I will not be able to comment on the contents of the integrated marketing campaign as it was awhile ago. However, the commercial is amazing. I can definitely say that there was a huge viral component involved but not the SEO of the campaign. I just searched for sonybravia on google and got the youtube and ebay links in the related searches. This leads me to think that although there as a strong viral component, SEO and drive to website was slightly weaker.

Learning

• Great colour play. Beautiful production. Feel free to read some notes on rendering here: http://vimeo.com/3703357
• Great sound and motion play! Awesome track "heartbeats" by Jose Gonzalez.
• Again, advertising is connected to the product key selling points: colourful, realistic, hi-def.
• Because of the power of song within the audio-visual balance, Jose Gonzalez got extreme recognition. This is a great example of promoting musical talent. Event today, I'm searching google and finding a lot of curious questions from people about who this guy is. Great move!