Home > Tagged 'seo'
December 23, 2012
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SEO infographic: A Contrographic by Subtle Network

To continue the quest for collecting good SEO infographics here, I’d like to share another one with you. I recently got an email from a company called Subtle Network that designed an SEO infographic for PointBlank SEO and asked me if I could share it on my blog. And here’s what I’m doing here, with pleasure!

This infograhpic shows a lifecycle of an SEO, which, speaking from experience, is quite true. To add a critique point: it took me awhile (I needed to read an entire piece to get what was going on). Some of the other ones SEO infographics were usually clear from the headline or sub-headline at the most. I hope this is something they’ll improve on in the future. Still kudos to creators for an interesting, non-standard infographic, aka contrographic.

Post EMD rules for choosing a domain name

Choosing a domain name is important when planning your product launch. There’s a few things on choosing domains for SEO that I’ve already talked about. But the reason I wanted to write this post was the recent EMD update by Google that hunts domains that were created for the sole purpose of getting rankings.

In a nutshell, keyword-stuffed domains is no longer a good practice to achieve higher rankings in Google. Now Google looks at sites with keyword-based domains and tries to understand if these sites were created for the purposes of gaining rankings. Google looks at the quality of content on those sites. If it’s poor, Google penalizes the site by reducing their rankings or removing them from index altogether.

October 31, 2012
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Infographic: occupy SEO, the 94% story

Today’s SEO infographic is designed to tell clients that SEO is NOT dead and is worth increasing budgets towards more than ever. This SEO infographic covers a few interesting points:

  • 94% of clicks on Search Engine Results Page (SEPR) go to organic listings as opposed to 6% to paid. I’m not sure it this is true. A few other good sources mention figures likes 80/20 and 85/15, respectively. Also, it’s worth noting that those that click on organic results tend to be in the research phase of their decision making process. Those clicking on paid ads are closer down the sales funnel, or a lot more likely to make a purchase decision.
  • 93% of online marketers in the United States use Google Analytics. I actually never thought of how many people use GA. However, the fact that Google counts user interactions as a factor in search rankings makes me think that everyone should use. Or at least have a tracking code implemented. Even if your site is on another online analytics platform. LMK what you think.
  • Finally, “search is no longer about the query box…”. I’d even add that SEO no longer about search engines. It’s rather about users, people who use your website and buy your product. The happier you make them, the more they talk you up in social media, the more likely Google and Bing will grant your site with dominating rankings.

I hope you enjoy this SEO infographic. As always, thanks a lot to the authors at ogmog creative. Let me know what you think in the comments below. What ways has SEO changed for you and your clients? Do you join the SEO movement and the 94% story?

Infographic: 2012 SEO industry survey

I’ve already shared the results of SEO industry research done by SEOmoz. This one is a bit less detailed, but presented in an SEO infographic, which makes the whole thing that much better. Although this SEO infographic won against a few other ones today, I’d say that it’s still a bit on the cheap end of infographics in my experience. What do I mean by that?

Infographic: Anatomy of a Search Marketer

Here’s another great SEO infographic I want to share. This one is about composition of people who do search engine optimization on your site. Thanks to SEOmoz for a cool, humorous and informative SEO infographic. More to come! Stay tuned!

Infographic: history of search engines and SEO

I’ve been working on an SEO course and ran into a few interesting infographics on the history of search engines and SEO, and wanted to share then here with you. When search engines started depends on sources. For example, Search Engine History starts tin he story in 1945.

Search Engine Journal takes us back to 1957 to begin its SEO tale. WordStream’s History of Search SEO infographic only starts from 1990. Finally, a PPCblog.com’s SEO infographic starts at 1994 point. I liked the last one the most so here it is below and as always, kudos to the authors!

October 8, 2012
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Infographic: 12 ways to improve SEO copywriting

It’s not 1999 any more and keyword stuffing is not working. However, you still have to pay attention to your copywriting for SEO purposes. Believe it or not SEO copywriting affects your Google rankings today, but in different ways. Here’s a great recommendations for SEO copywriting. Thanks to the author and sponsors for putting it together.