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	<title> &#187; Traditional marketing</title>
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		<title>How to market an eBook?</title>
		<link>http://www.zagoumenov.com/social-media/howto-ebook-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=howto-ebook-marketing</link>
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		<pubDate>Thu, 13 Oct 2011 08:28:43 +0000</pubDate>
		<dc:creator>Alexander Zagoumenov</dc:creator>
				<category><![CDATA[Social media marketing]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Traditional marketing]]></category>

		<guid isPermaLink="false">http://www.zagoumenov.com/?p=6317</guid>
		<description><![CDATA[I haven&#8217;t written an ebook myself, although I&#8217;m working on it. But I recently got a question from Viola Olah asking: Do you know of good avenues to market your e-book? In this post I will talk about ebook marketing and ways to market your ebook. So you&#8217;ve written an ebook. Congratulations! It&#8217;s most likely going [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Marketing events in Calgary this fall 2011</title>
		<link>http://www.zagoumenov.com/marketing/marketing-events-calgary/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-events-calgary</link>
		<comments>http://www.zagoumenov.com/marketing/marketing-events-calgary/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 18:13:38 +0000</pubDate>
		<dc:creator>Alexander Zagoumenov</dc:creator>
				<category><![CDATA[Traditional marketing]]></category>
		<category><![CDATA[calgary]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.zagoumenov.com/?p=6171</guid>
		<description><![CDATA[It&#8217;s been a few days since my last post. It&#8217;s just been super busy lately and I haven&#8217;t had a chance to put my head together around a valuable posts until now (I hope ;). As many of you, I&#8217;m subscribed to a few email lists of organizations that create marketing events in Calgary and [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Articles on digital media business</title>
		<link>http://www.zagoumenov.com/marketing/digital-media-business-articles/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=digital-media-business-articles</link>
		<comments>http://www.zagoumenov.com/marketing/digital-media-business-articles/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 05:21:07 +0000</pubDate>
		<dc:creator>Alexander Zagoumenov</dc:creator>
				<category><![CDATA[Traditional marketing]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[new media]]></category>

		<guid isPermaLink="false">http://zagumenov.com/?p=3944</guid>
		<description><![CDATA[Another week went by fast. I&#8217;m still reading &#8220;who&#8217;s got your back&#8221; by Keith Ferazzi. Also here is a few articles on the business of digital media I wanted to share with you. This time I wanted to focus on transitioning of traditional media companies into the digital age. Media business at crossroads as deals [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Yahoo! Anthem ad: it starts with you.</title>
		<link>http://www.zagoumenov.com/marketing/new-yahoo-anthem-ad-review/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-yahoo-anthem-ad-review</link>
		<comments>http://www.zagoumenov.com/marketing/new-yahoo-anthem-ad-review/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 22:54:27 +0000</pubDate>
		<dc:creator>Alexander Zagoumenov</dc:creator>
				<category><![CDATA[Traditional marketing]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://zagumenov.com/?p=3699</guid>
		<description><![CDATA[I would not say that I&#8217;m a huge Yahoo! fan but I do respect what the company does to get the image and employees up there. I would neither say that this is the best advertising spot I&#8217;ve seen, but&#8230; it&#8217;s well produced and talks about YOU as the focus of the campaign, which is [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Great advertising campaigns: Dove</title>
		<link>http://www.zagoumenov.com/marketing/dove-campaign-real-beauty/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dove-campaign-real-beauty</link>
		<comments>http://www.zagoumenov.com/marketing/dove-campaign-real-beauty/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 04:16:11 +0000</pubDate>
		<dc:creator>Alexander Zagoumenov</dc:creator>
				<category><![CDATA[Traditional marketing]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[bravia]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://zagumenov.com/?p=3255</guid>
		<description><![CDATA[Dove Campaign for Beauty is one of my personal favourites done by Ogilvy &#38; Mather, also one of my most admired agencies. I thnk they were one of the first hugely successful viral campaigns mainly due to its extreme masnifesto agains main stream culture. Great campaign overall, awesome creative work and music. I wonder where [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Great advertising campaigns: Sony Bravia Balls</title>
		<link>http://www.zagoumenov.com/marketing/great-advertising-campaigns-sony-bravia/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=great-advertising-campaigns-sony-bravia</link>
		<comments>http://www.zagoumenov.com/marketing/great-advertising-campaigns-sony-bravia/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 03:47:37 +0000</pubDate>
		<dc:creator>Alexander Zagoumenov</dc:creator>
				<category><![CDATA[Traditional marketing]]></category>
		<category><![CDATA[bravia]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://zagumenov.com/?p=3250</guid>
		<description><![CDATA[Above is another great commercial. I will not be able to comment on the contents of the integrated marketing campaign as it was awhile ago. However, the commercial is amazing. I can definitely say that there was a huge viral component involved but not the SEO of the campaign. I just searched for sonybravia on [...]]]></description>
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		<title>Great advertising campaigns: Pfizer</title>
		<link>http://www.zagoumenov.com/marketing/great-advertising-campaigns-pfizer/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=great-advertising-campaigns-pfizer</link>
		<comments>http://www.zagoumenov.com/marketing/great-advertising-campaigns-pfizer/#comments</comments>
		<pubDate>Sat, 11 Apr 2009 01:05:50 +0000</pubDate>
		<dc:creator>Alexander Zagoumenov</dc:creator>
				<category><![CDATA[Traditional marketing]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[pfizer]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://zagumenov.com/?p=3234</guid>
		<description><![CDATA[It&#8217;s not that often that you run into a great commercial. This one from Pfizer shocks even more: well made, very emotional and the craziest part it&#8217;s from a pharmaceutical company Pfizer. The campaign is called &#8220;More than Medication&#8221;. The site where all traffic drives is http://www.morethanmedication.ca. The site engages with useful information both covering [...]]]></description>
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		<slash:comments>5</slash:comments>
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