You’ve noticed that recently I started sharing a SEO infographics and I hope you enjoy some of the best ones I’m choosing to share. In this post I’d like to go into the matter of creating your own infographics.

I’ll briefly cover what it is and why it’s good to use those in your content strategy. I’ll also showcase a few infographics resources that will help you get materials and learn the steps. So, here we go…

Yet another great SEO infographic from PPC Blog. I got to it while working on my practical SEO course launching soon! This SEO infographic may not be the best design-wise, but it does convey a few interesting things about Google, it’s alrogithm as well as some cool and funny things along the way. I hope you enjoy this on, feel free to pass long to your friends and colleagues. Cheers!

Domain is an important part of your overall SEO efforts. Good domains tend to get higher rankings in Google and Bing. Here I want to share a few things you want to keep in mind as it relates to having a strong domain for SEO purposes.

Please note that in this article I will not talk about sub-domain or directory structure of your pages. These will be the subjects of future discussions.

Before we go into qualities of a good domain let me lay some ground work for the discussion by talking about the anatomy of a domain name.

I came across this great white paper by Mediative and wanted to share it with you. Among other things this whitepaper goes into a few good definitions of the term as well as a few theoretical concepts.

It’s a 30-page document is great but a bit skewed towards Yellow Pages media as Mediative is part of the group. Here’s a snapshot of the contents of the doc.

I recently had an email conversation with a gentleman. He’s got experience in his industry and is thinking of starting on his own. He wants his website to be the main marketing tool. So, he approaches me for SEO expertise. We went a few emails back and forth but one of the messages stuck with me to a point that I wanted to share our conversation with you. I’m quoting…

…issue is that google is moving in the direction of putting you guys out of business (trying to make seo obsolete) to force people to buy their adspace, so how much help will you actually be able to offer in this environment?

I wanted to share my reply to his question / comment because it made me proud of SEOs around the world (all the good ones, of course). Here’s what  my reply was…

Dove Campaign for Beauty is one of my personal favourites done by Ogilvy & Mather, also one of my most admired agencies. I thnk they were one of the first hugely successful viral campaigns mainly due to its extreme masnifesto agains main stream culture. Great campaign overall, awesome creative work and music. I wonder where the music is coming from.

Here’s what I got from the video details on youtube.com. Director Tim Piper Ogilvy, Yael Staav (soft citizen). Soho – post production, Rogue – editing, Vapor music – sound and mixing, Gabor Jurina – photography, Make-up – Diana Carreiro, music – Flashbulb and Vapor. Ogilvy creative team: T Piper & M Kirkland. Thanks Dennis Lewis and Malcolm Poynton for starting it and Ogilvy Toronto and New York for expanding it. Go Dove. Great brand. Great people. Just want to recognize the people once again!

Although it’s been some time since this campaign was released, there’s still a great deal of SEO that’s being relevant. Comparing to the Sony Bravia Balls campaign, this one, when searched on google, brings up the actual websites for this campaign as a first listing. Although the URL is clightly longer than usual, it was been displayed prominently through carious media associated with this campaign.

Great concept, great execution. SEO, SEM and viral components are very strong. Following this commercial there were a number of others like this:

This on DailyMotion.com:

As well as a few that were more of a humour play on the initial Campaign for Real Beauty:

And this one:

Above is another great commercial. I will not be able to comment on the contents of the integrated marketing campaign as it was awhile ago. However, the commercial is amazing. I can definitely say that there was a huge viral component involved but not the SEO of the campaign. I just searched for sonybravia on google and got the youtube and ebay links in the related searches. This leads me to think that although there as a strong viral component, SEO and drive to website was slightly weaker.

Learning

• Great colour play. Beautiful production. Feel free to read some notes on rendering here: http://vimeo.com/3703357
• Great sound and motion play! Awesome track “heartbeats” by Jose Gonzalez.
• Again, advertising is connected to the product key selling points: colourful, realistic, hi-def.
• Because of the power of song within the audio-visual balance, Jose Gonzalez got extreme recognition. This is a great example of promoting musical talent. Event today, I’m searching google and finding a lot of curious questions from people about who this guy is. Great move!