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Location-based marketing in Canada, whitepaper

I came across this great white paper by Mediative and wanted to share it with you. Among other things this whitepaper goes into a few good definitions of the term as well as a few theoretical concepts.

Location-based marketing in Canada, whitepaper

It’s a 30-page document is great but a bit skewed towards Yellow Pages media as Mediative is part of the group. Here’s a snapshot of the contents of the doc.