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Key elements of SEO analytics

A good friend of mine has recently asked me about key website analytics areas he should pay attention to. My head started spinning as the question was tooooo general. My response was that it depends on what you want to track and what your goals are. When we narrowed it down to SEO purposes, I briefly explained the key areas. I’m not saying that these are the only areas. After all, it all depends on your goals. Here’s what my answer was…