This time I will not give you notes for two reason: it was dark in the theatre and Alexander was way to fast to take notes after. All I'll do is share some of my personal reflections based pon what I could recall afterwards.

In short: Alexander was going fast but long (started shortly after 7pm and wend until quarter to 10pm). Aside from being uncomfortably long it was quite engaging and full of twists in all directions. At times it was difficult to figure out where he goes next. To me it was more of a theatrical play enhanced with insights into social, mobile, marketing, technology, future, innovation, creativity, and "i see you".

Given the audience mix of marketers and tech people, the presentation was well addressed with a slight emphasis on marketing, as mentioned by Alexander himself. There were over 200 people in attendance. About two thirds stayed until the end. Thanks to all parties involved in organization of the event, the deck and video presentation will be available soon on Digital Alberta and calgaryCMA websites.

A few points that stuck with me until today:

• Russians-Americans space competition: Americans did not have another choice but to outperform Russians. However Russians were the ones to define the strategy, merely by getting to space first. The concept is very applicable to innovations in business.
• Trendwatching.com If you don't read it yet, get on it. Alexander recommended.
• Desire, goals, motivation, media, activity... I only got the beginning of this sequence, it actually continues. The key about these first steps (desire, goals, motivation) is that these are what everything starts from. I can't wait for the slides to be available to see where it all goes. Alexander promised to share an entire chapter on this from his book.
• Behaviour is constant, business is variable. Yet another deep thing that stuck with me. Alexander's point was that most businesses have it the other way around (behaviour is variable, business is constant). Meaning that you cannot change behaviours but you CAN adapt business. Interesting. I want to read more on it.
• Great concept of equating media, ubuntu and "I see you" from the Avatar. Early in presentation Alexander defined media as... "a tool that allows me to see me, you are my media, I'm yours". Ubuntu was later define by "I in You and You in Me". Finally, Alexander brought up the Avatar's "I see you". Brilliant.