Home > Tagged 'Google'

Post EMD rules for choosing a domain name

Choosing a domain name is important when planning your product launch. There’s a few things on choosing domains for SEO that I’ve already talked about. But the reason I wanted to write this post was the recent EMD update by Google that hunts domains that were created for the sole purpose of getting rankings.

In a nutshell, keyword-stuffed domains is no longer a good practice to achieve higher rankings in Google. Now Google looks at sites with keyword-based domains and tries to understand if these sites were created for the purposes of gaining rankings. Google looks at the quality of content on those sites. If it’s poor, Google penalizes the site by reducing their rankings or removing them from index altogether.

Infographic: how Google works

Yet another great SEO infographic from PPC Blog. I got to it while working on my practical SEO course launching soon! This SEO infographic may not be the best design-wise, but it does convey a few interesting things about Google, it’s alrogithm as well as some cool and funny things along the way. I hope you enjoy this on, feel free to pass long to your friends and colleagues. Cheers!

Infographic: history of search engines and SEO

I’ve been working on an SEO course and ran into a few interesting infographics on the history of search engines and SEO, and wanted to share then here with you. When search engines started depends on sources. For example, Search Engine History starts tin he story in 1945.

Search Engine Journal takes us back to 1957 to begin its SEO tale. WordStream’s History of Search SEO infographic only starts from 1990. Finally, a PPCblog.com’s SEO infographic starts at 1994 point. I liked the last one the most so here it is below and as always, kudos to the authors!

Become a better searcher and learn SEO free

Google Search Education, SEO training

In my SEO training programs I discuss 3 major pillars of SEO: websites, people and search engines. Knowing about how search engines work gives you a better understanding of the whole concept of search engines optimization.

The other day I came across search engine training by Google and decided to check it out. It was free and I could take it online, so I registered for it. What I like about this search engine training course is that it teaches people on tips and trick of how to use Google better.

Does your website create duplicate content?

Duplicate content issues: SEO examples

Duplicate content is bad. Just like breaching copyright law or cheating at the university (plagiarizing your friend’s work). Google, in this case, the authority which will penalize your website for duplicate content practices by lowering your rankings or completely removing duplicate content from Google’s database.

I realize that there’s a lot of good articles on duplicate content out there but I wanted to write one as a reminder of this commonly overlooked issue. In this post also want to bring up the issue of unintentional duplicate content.

Infographic: Google vs. Facebook advertising

There’s a number of options to advertise your product or service on the internet. The two primary online advertising providers these days are Google AdWords and Facebook Advertising. I came across a good infographic on the subject and wanted to share it with you below. Click on the image to see a bigger version.

I know you like to look at infographics and by all means do that, but here’s a few key takeaways in words:

  • This infographic is based on a review of display ads (ads with pictures / images)
  • Google is the winner, at least so far mainly due to more diverse ad formats offered
  • Google is also stronger for its larger network coverage
  • Depending on your goals and the audience you’d like to reach, Facebook may be the choice for your campaign
Enough words, here’s the actual infographic below. Thanks to WordStream for putting it together!

SEO hosting: what it is and why do it

SEO hosting exaplained: what it is and why do it

You’ve probably heard the term SEO hosting and may have wondered what hosting has to do with search engine optimization. Here’s I want to share a few thoughts on the matter to help you decide if you need to change your hosting provider for the purposes of SEO.