Choosing a domain name is important when planning your product launch. There’s a few things on choosing domains for SEO that I’ve already talked about. But the reason I wanted to write this post was the recent EMD update by Google that hunts domains that were created for the sole purpose of getting rankings.
In a nutshell, keyword-stuffed domains is no longer a good practice to achieve higher rankings in Google. Now Google looks at sites with keyword-based domains and tries to understand if these sites were created for the purposes of gaining rankings. Google looks at the quality of content on those sites. If it’s poor, Google penalizes the site by reducing their rankings or removing them from index altogether.