About the event
- What: Election Dissection: The role of social media in Election 2010 Calgary
- When: Monday, December 6, 2010 5:30 PM
- Where: (A location has not been chosen yet.)
There’s no question social media came to life for the first time in a Calgary civic election this fall. The question is, what role did it play in the final outcome? Did tweets and posts elect our new mayor as many claim? Or was it a case of a good mix of strategy and all forms of media?
Four of Calgary’s finest politicos, pundits, and digerati will come together in what is sure to be a lively panel discussion “Election Dissection”. Troy Wason will moderate, joined by panelists Stephen Carter, DJ Kelly, and Alexander Zagoumenov.
Don’t miss this lively discussion on a recent election that, in some ways, may represent a turning point in Canadian politics.
About our panel
Alexander Zagoumenov is a digital marketing and communications professional living in Calgary. He started as a front-end web developer in 2001, fell in love with SEO in 2002 and, as an intern at Critical Mass, got married to the concept of digital marketing in 2006.
Over the years Alex had opportunities to work on great projects varying from luxury brands like Mercedes-Benz and Rolex to starting cultural blog networks like RussianHerald.com, to working with local start-ups defining the next steps in digital communications practices. Alex’s strength is in identifying the most suitable combination of digital marketing tactics (SEO, paid search and display, viral marketing, email marketing, etc) to achieve overall business and communications objectives.
Alex is a CSIA Level III ski instructor, performing musician (just released an album) and a strong believer in creating value by sharing his experiences with others. Follow Alex on Twitter @zagoumenov and learn more at zagoumenov.com.
Stephen Carter, campaign strategist for The Nenshi for Mayor campaign and president of BBOLD public relations. Follow Stephen on Twitter @carter_bbold.
DJ Kelly is a Calgary-based marketing and communications professional. He is a political blogger and a columnist with CBC Radio One and Metro Calgary. Follow DJ on Twitter @djkelly.
Troy Wason has over 15 years experience developing and driving integrated strategic planning processes that deliver on long-term business objectives, including social media strategies, community engagement and marketing.
Most recently working with Alberta Government Caucus, Troy was responsible for using social media and computing tools to reach, connect, and build communities around their brand. He holds a masters of arts degree in intellectual history from the University of Calgary.
Troy is a founding partner of WMS Communication Inc., specializing in social media strategies & digital communications. Follow Troy on Twitter @imparo.
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