Mumiy Troll 2009 Concert in Calgary

In 2008 I was involved in promoting the concert for Mumiy Troll in Calgary. Troika Entertainment, a Vancouver based event management company, got in touch with us at RussianHerald.com to help them promote an event in Calgary. Mumiy Troll was on a North American tour an Calgary could be one of the places the band could visit. As we were fans of the band, we decided that as a team we’ll through 100 hours of our time into promoting the concert in Calgary. The concert ended up being a success getting over 400 people in the room. Such attendance made it the biggest event of the decade for Russian-speaking Calgary.

A few weeks ago a friend of mine, Yuri Konik, mentioned that there’s another concert coming up and Calgary’s Union Events will be organizing it this time. Yuri asked for a bit of help in promoting the event. Now, having the experience of last year, it looks much easier to assess and plan the campaign. So, in cooperation with another good friend of mine, Nadezhda Sannikova, I agreed to help Union Events and my good friend Yuri by volunteering my time to promote the concert. We are into the online promo full speed. Updates will be coming in often, please stay tuned. I’ll try to prepare a marketing review of this campaign once it’s done.