Just wanted to take another snapshot of my search rankings for the term “online marketing Calgary”. This time I got to #2 bypassing Vovia. Please note that the results are “depersonalized” and are based on Google.com. So, what was done to create this change in rankings?
- regular blogging activity, I’ve recently created a number of resource pages as well as a few relevant posts
- link building campaign focusing on terms “online marketing Calgary” and similar terms
- change in site architecture (please see the main navigation)
- online community participation, answering questions, commenting on relevant blogs, found through StumbleUpon.
One last thing I wanted to note is that prior to focusing on the term “online marketing Calgary” I wanted to rank well for “digital marketing Calgary“. Over time I’ve reached #1 on Google.com. Then, I changed focus to Online Marketing related terms and for the first few months I was still dominating. However, today I noticed that I’m #4. Morale: if you don’t do the work to rank high for a particular terms, others do, and over time you loose positions.