online marketing

Just came from another great event by Third Tuesday Calgary this time hosting Julien Smith, co-author of Trust Agents (Chris Brogan and Julien Smith). Those who missed it, missed a lot. Below are the notes for those who attended, let's compare!

• Hype vs. channel: hype dies, channel is forever
• Controlling future is about controlling a channel
• Channels used to be one-way, now it's both ways
• A channel starts from a network
• Channel: a tube you use to communicate with members of your network (my understanding, I may be wrong).
• Channel examples: Twitter, YouTube Channel, Facebook Fan Page
• Channel example (specific): ShitMyDadSays
• $50,000 / year example: great example, also referenced in Guy Kawasaki's Reality Check: on average $50,000 / year is enough to live in North America. Anything beyond that should not (hypothetically) make you happier.
• Social Networks and happiness. The closer you are to the centre of your network, the happier you are.
• Over time networks dissipate, so one should build tribes continuously.
• Laughter takes walls away; at work and at home. Laugh.
• Social capital = puzzle piece of the game
• Facilitate the exchange of social capital
• Reliability is huge. Be consistent with your content.
• Create content that's visible and indexable.
• Insiders vs. outsiders of a social neighbourhood.
• Insider language. Example: Sprite commercial ;)
• Differentiation: Blue Ocean Strategy
• Pattern breaking. Example: Cirque Du Soleil
• Do something different.
• What can be measured can be sold.
• Book reference: Connected by Nicholas A. Christakis.
• Be the lead goose.

For those who could not attend, you can catch Julien on his Canadian tour. More about the tour and the author:

• The next event is on Wednesday in Victoria.
• See Julien's site: InOverYourHead.
• Julien is talking (podcast): http://inoveryourhead.mevio.com/
• Alternatively, feel free to buy the book. BTW, I'm not getting paid, I just liked the presentation.