Online marketing Calgary

Dove Campaign for Beauty is one of my personal favourites done by Ogilvy & Mather, also one of my most admired agencies. I thnk they were one of the first hugely successful viral campaigns mainly due to its extreme masnifesto agains main stream culture. Great campaign overall, awesome creative work and music. I wonder where the music is coming from.

Here's what I got from the video details on youtube.com. Director Tim Piper Ogilvy, Yael Staav (soft citizen). Soho - post production, Rogue - editing, Vapor music - sound and mixing, Gabor Jurina - photography, Make-up - Diana Carreiro, music - Flashbulb and Vapor. Ogilvy creative team: T Piper & M Kirkland. Thanks Dennis Lewis and Malcolm Poynton for starting it and Ogilvy Toronto and New York for expanding it. Go Dove. Great brand. Great people. Just want to recognize the people once again!

Although it's been some time since this campaign was released, there's still a great deal of SEO that's being relevant. Comparing to the Sony Bravia Balls campaign, this one, when searched on google, brings up the actual websites for this campaign as a first listing. Although the URL is clightly longer than usual, it was been displayed prominently through carious media associated with this campaign.

Great concept, great execution. SEO, SEM and viral components are very strong. Following this commercial there were a number of others like this:

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It's not that often that you run into a great commercial. This one from Pfizer shocks even more: well made, very emotional and the craziest part it's from a pharmaceutical company Pfizer. The campaign is called "More than Medication".

The site where all traffic drives is http://www.morethanmedication.ca. The site engages with useful information both covering the viral component of the campaign and giving users valuable articles and communication tools around health and wellness theme.

The campaign is backed up by strong SEO and SEM efforts targeting "health and wellness" searchers. On top of targeting health and wellness audience in Canada, the campaign is very strong as viral. People want share it with their friends. I'm still looking for the agency responsible for this campaign. I will update the post once I find it. Help will be much appreciated.

Learning

• Advertising / marketing campaigns touch several different media of delivering information.
• Advertising is no longer a one way communication, there has to be feedback.
• Advertising is no longer on its own, it has to go in tandem with business model.
• The message here is composed of sound, colour contrast and the concept.
• Agencies are becoming ever more creative with the ways to communicate the message. For example, who would have ever known that Pfizer (medication) will start talking about More Than Medication. The message touches of very personal strings of the audience. Great campaign.
• This particular video uses great sounds / feelings transition within the commercial.
• Great play on colours too!