Social media marketing and the tip of the iceberg
Since the election campaign last year Jo Williams and I have been working on a few social media projects together. One of the biggest thing we agree on is that social media as presented by the main stream is just a top of the iceberg. There’s a lot more that goes into a successful social media marketing initiative than just having the profiles setup. Jo is amazing at locating and sharing great content on social media marketing. Here’s one of her latest shares from Social Media Examiner:

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