Online marketing seminars for small business in Calgary

In November 2007, in an effort to 1) share the knowledge I had at that time, 2) develop my communication skills through presenting to a group of people, I ran a series of seminars to help small business owners establish presence online. The seminar covered a few of the more important topics and answered questions that a small business owner would have about establishing his / her web presence.

The seminars were split into 5 sessions, one session per week. I covered such topics as SEO, online display advertising (variations of banners), basic online campaign planning principles, social campaigns execution, and integrated marketing campaigns (synchronizing traditional and online marketing means. All of this would definitely not be possible without the help from Critical Mass, where I worked at that time.

The seminars took place at Skazka Restaurant & Bar in Calgary, where I had an opportunity to work a few months before. Although the attendance varied between 15 and 20 people per session, the series was definitely achieving objectives set out at the beginning. At the end of the series I ran a short servey to see how I did. Got some very constructive critique on what I could’ve done better.

Below is the set of video sessions from that series. I want to thank Maxim Bentsianov for shooting and converting the video to be publicly available online. To this date we’ve got over 3000 views of those sessions on youtube.com. And at the end of the day RussianHerald.com also benefited by this sort of an educational campaign we put together. I apologize in advance for this series being completely in Russian. I’ll be working on another one covering similar content but 100% in English.