How to use Twitter? Client training preps

I’m preparing for a client training session. The client manufactures custom furniture in Perm, Russia. My task is to train marketing coordinators on how to use Twitter and the business and marketing value of it. The client already has some understanding of Twitter, but he’s skeptical. The following questions are coming from this client:

• Why would anyone want to tell everybody what’s happening?
• What are some examples of businesses using Twitter successfully?
• How to use Twitter for business?
• How to use Twitter for marketing?
• How to use Twitter effectively?

The following is my train of thought for this presentation. I want to hear your opinion, so please share in the comments. First and foremost, I want to get the Twitter intro right. Explaining why a business should use Twitter is key in this case. Here’s what I had in mind for this section:

1. People talk about things they like, their experiences (excluding stupid status updates).
2. There are people who have common interests with you / your company, they are willing to listen.
3. They want to listen to opinions of others on the subject and meet people with similar interests.
4. Even if you doubt you have something to say, you have a product to sell.
5. Talk about your product, why you’re selling it, what’s good about it.
6. Talk about your product with passion, aim to share, not sell, those that look for it will find you.
7. Reach out to others with similar interests, make connections, start conversations, and keep listening.
8. As you share your views or products, people will start asking questions.
9. Respond to those questions and ask how you can help.

Once the foundation is built I plan to talk about Twitter case studies and showcase a few local companies and how they used Twitter to start the conversation with their audiences. If you have a case to share, please let me know, I’d appreciate that!

Finally, after the foundation and case studies material is delivered I’ll move on to talk about how to use Twitter. I’ll discuss setting up the account, setting up HootSuite, creating topic monitors. We’ll also get into some terminology, but it’s probably going to be in a form of a glossary that they can take home. Then, I’ll close with a discussion of a few best practices of using Twitter.

At this point I just want to make sure I got the “How to use Twitter?” part right. Does this make sense? Will this make sense to a novice user? Please share your thoughts and experiences in the comments.