How companies benefit by using Twitter

Just reading an article at iMediaConnection about Twitter Experiments and how companies are using Twitter to get closer with their customers, create and enrich the conversations. I’m still one of those who has no solid idea on how to use Twitter productively for business purposes. Please let me know how your company benefited by twitter. In turn I’ll post my insights on the tool. Below is the snippet of the article with URL.

Article Highlights:

• H&R Block’s feed is 75 percent @replies
• Glam Media’s Tinker allows brands to sponsor filtered Twitter feeds about hot topics
• A mobile L.A. eatery uses Twitter to keep customers aware of its location
• Microsoft sponsors a collection of tweets from top executives

To read the article: 5 Twitter marketing experiments