Social media demographics: research, findings, sources
I attended a meeting where a few people were discussing age groups who uses social networks the most. I didn’t have any valuable insight (proven results, experiments, statistics, etc) on it so I decided to go and do some looking. Here’s the result of my social media demographics research. This article can help you find where your audience is.
Findings
- People talk, but it does not necessarily mean that these talks are substantiated by real research
- There’s more female on MySpace and Facebook than male. However, if you want to socialize with boys go to Digg and Reddit.
- MySpace is a place for young and middle-class people, whereas Linkedin hosts a lot of 75-99k folks as well as leads in all categories above 100k.
- There’s a lot of graduates that are looking for a job on Linkedin. MySpace leads with people with “some college” education.
- Want to talk to 55-64? Go to Linkedin. 0-17 babies are all on MySpace.
- According to Google Ad Planner, the most active social network age group in the U.S. is 35-44.
- Bebo has a lot of kids and Classmates.com is the biggest on 65+ age group.
Sources
- Who’s using which social networking sites, an article at Flowtown.com
- Ages of social network users, a study at Royal Pingdom
- Social media demographics and analytics, article at 123socialmedia.com
- Facts and fiction of social media demographics at SocialMediaToday.com
- BDPA-BETF Social Media Demographics May 2010, article on Slideshare.net
I’d appreciate if you can share some of your sources for social media statistics.
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