This post comes from a discussion with a client on the feasibility of having a Yelp account for Local SEO purposes. My reply was as follow with slight additions to make a bit more sense for a blog post.

What is Yelp?

Yelp is a local business directory enhanced by social media tools such as reviews, shares and interaction. It helps local business owners to promote their business, but more importantly, stay in touch with their customer base (current and potential).

Have you ever been asked to create a Linkedin Company page for a client? If so, it’s likely that you’ve ran into a few issues just like I did. In fact, I’ve been meaning to write about it for a long time, but just got this chance today. This post is going to give you an idea on how to deal with setting up Linkedin Company page for your clients.

I haven’t written an ebook myself, although I’m working on it. But I recently got a question from Viola Olah asking: Do you know of good avenues to market your e-book? In this post I will talk about ebook marketing and ways to market your ebook.

So you’ve written an ebook. Congratulations! It’s most likely going to be a PDF file that you now have to put in front of those that are looking for it. Here’s a number of things you can do to market your ebook.

Facebook has been updating things recently. Left-hand sidebar was updated with new list management features in response to Google Circles. Right-hand floating sidebar got status updates at the top. The pop bar is now following you as you scroll through the page. Another one of Facebook tactics is reducing the number of email notifications you get.

I’m preparing for a client training session. The client manufactures custom furniture in Perm, Russia. My task is to train marketing coordinators on how to use Twitter and the business and marketing value of it. The client already has some understanding of Twitter, but he’s skeptical. The following questions are coming from this client:

Earlier this week I attended a great social media meetup in Calgary organized by the Podium Ventures team. The room was full of people who came to hear Cameron Chell of Business Instincts and Tish Bell of BizBoxTV speak about ways start-up businesses can use social media. Here I’d like to summarize some of the key thoughts and discussion points from the eventing.

Since the election campaign last year Jo Williams and I have been working on a few social media projects together. One of the biggest thing we agree on is that social media as presented by the main stream is just a top of the iceberg. There’s a lot more that goes into a successful social media marketing initiative than just having the profiles setup. Jo is amazing at locating and sharing great content on social media marketing. Here’s one of her latest shares from Social Media Examiner: