Social media strategy

In order to successfully compete on the web both your website and your business has to get social. Here’s a list of things I can help you with on the road to becoming more social media friendly.

Social media monitoring

The key to every conversion is to be able to listen well. Social media monitoring is concerned with being able to listed to what your customers, competitors and the industry have to say online. Taking the social buzz into consideration helps you make better decisions.

Social media marketing strategy

Once you are aware of what’s happening around your product or service, it’s time to start the conversation or engage in social media marketing. In many cases it involves engaging in relevant conversations with the relevant message through major social media networks like Facebook, Linkedin or Google Plus. In some cases you’ll decide to engage in viral campaigns or paid advertising on those networks. My goal is to help you build the strategy as well as be on your side as you go through it.

Social media training

Now that social media marketing has been around for awhile I learned that it’s the company that should take social media efforts under control, not the consultant. People like me can help you build the strategy and monitor the process, but your company should be the one leading the conversation. Let me help you and your team get on top of the best practices through some social media training.

Reputation management

In this age of social web your reputation can be easily compromised. People talk, sometimes it’s good, sometimes it’s bad. Once people start talking, their social networks of friends listen. Whatever is being said online get’s indexed by search engines. And as a results whoever searches for your brand on Google can see the negative publicity (which may not even be true) about your company. My goal is to ensure we’re aware of all negative things online and fixing things using the tactics of search engine optimization.

Read my social media strategy posts:

• Social media and elections in Calgary 2010. Lessons.
• Social media monitoring: LAR model revisited
• Social media starts with people
• Executing social media, notes from the event
• Using social media to recruit youth in Calgary
• Socializing the corporation, event in review
• Social media marketing campaign killers, event in review

Find more social media marketing posts.

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