Weekend reading list on social media, business and entrepreneurship
It's been a great weekend! Among a few personal celebrations and meetings I also had a chance read a few periodicals. I prepared a list of articles on topics such as leadership, business, social media, etc. in case you may be interested.
Eight Ways to Ruin Your Social-Media Strategy
So you’ve set up a company fan page on Facebook and you’re letting your employees fire off messages to the world via Twitter — or you’re at least thinking about it. Well, congratulations! You’re part of the social-media revolution, which can offer unparalleled access to word-of-mouth buzz among those you most want to reach: your customers, current and future.
Read more at BNET.com
Rich Vs. Poor Is Not The Right Debate
I have received numerous comments from readers on my recent column, Capitalism's Fundamental Flaw. A wide range of ideas and explanations of our current plight were offered, including one comment that pointed out that as long as there is a government and it regulates, we are not practicing free-market capitalism.
Read the entire story at at Forbes.com
The 10 Questions You Should Never Stop Asking
In the early 1990s, I was brought in as an interim president/CEO of two regional monthly magazines. Both are now out of business. It was a trying time--and also one of the great learning experiences of my life.
Read the entire story at at Forbes.com
How Entrepreneurs Identify New Opportunities
A key question that all would-be entrepreneurs face is finding the business opportunity that is right for them. Should the new start-up focus on introducing a new product or service based on an unmet need? Should the venture select an existing product or service from one market and offer it in another where it may not be available? Or should the firm bank on a tried and tested formula that has worked elsewhere, such as a franchise operation?
Read the entire story at at Forbes.com
How Hierarchies Do Harm
As a coach he has been a revolutionary in his way of building winning organizations, by developing what he calls the "leaderful team," in which every player is prepared, technically and psychologically, to step up to lead--or to step back to support, as needed. The idea is to maximize the potential contribution of every team member in a way never before attempted in sport.
Read the entire story at at Forbes.com
Where Your Customers Are: How Facebook, Twitter and Others Break Down by Age
Facebook, the largest social media network, recently reached 300 million users worldwide — roughly the population of the United States. So do your homework before you approach your customers online. Here's how users on the top social media sites broke down by age in August 2009.
See graphs at BNET.com
Remembering how to forget in the Web 2.0 era
Amid ongoing debates over the hazards of excessive digital exposure through such Web 2.0 social networking platforms as Facebook and Twitter, a new book by Viktor Mayer-Schonberger extols the virtues of forgetfulness.
Read more at Reuters UK Blogs
Tags: articles, business, leadership, social media, social networks
