Online marketing services

Keyword research

Targeting the right keywords is key to successful sales of your product online. Knowing what your customers search for sets you ahead of your competition. Having an strong initial keyword list helps you further develop your niche online. Here’s more details on my keyword research services.

SEO website analysis

This is an overall website analysis that looks into various areas of your site’s SEO adaptability to search engine language. In other words I identify areas of improvement to increase Google’s understanding of your website. Here’s more details on SEO website analysis service.

SEO training

In most cases it’s more important to manage your SEO efforts in-house, as part of your marketing department. I can help you get the right people on board as well as set the right processes inside your company. Here’s more details on SEO training services.

SEO for Yandex search engine

Yandex is a leading search engine in Russia. According to SeekingAlpha.com:

Yandex is competing head-to-head with Google. Yandex closed 2010 with a 64% Russian search engine market share versus Google’s 22% Russian search engine market share…

Yandex has continued to gain Russian search engine market share. In 2008, its market share was 55%. This number has continued to increase to a 65% as of March 2011.

If your company is selling products or services in Russia or investigates the opportunities to enter Russian markets, being at the top of Yandex SERPs is a-must. Let me know if you’d like to discuss the subject further by sending me a quick note.

SEO for your blogging platform

By now your company has a blog. It’s very likely that your blog is based on one of the following blogging platforms: WordPress, Joomla, TypePad, Blogger, etc. Many have bought into corporate blogs because everybody else was doing it “to communicate with customers, vendors, partners, etc.”. Blogs are also an amazing SEO tool. Setting up a blog and contributing to it regularly is great but it’s not all. Having your blog optimized for search engines tremendously increases your search engine rankings.

Conversion optimization

Ranking high in Google for your search terms is important; however it’s not enough. Unless you sell advertising on your website, your ultimate goal should be to increase sales, not increase traffic. Proper conversion optimization ensures that your site can convert searchers into leads and ultimately buyers. Let me know if I can help increase sales with your existing traffic.

Online reputation management

Have you tried searching for your name or company name on Google? Results may surprise you. Do you own the first page of Google for your branded search term? What other pages do you see? Are any of them negative? Online reputation management is a process that is designed to ensure that:

1. you own the first page of Google for your brand name searches
2. you are always aware of any pages indexed by Google that can potentially harm your company’s reputation
3. we act to remove or over-perform any negative listings should they appear.

Let me know if you’d like to discuss this further by sending me a quick note.

Pay per click advertising

The fastest way to appear high in Google search rankings is to participate in Google’s AdWords program. In simple terms, you pay every time someone clicks on your Google ad (top and right-hand side of Google’s search engine results page). Comparing to SEO (organic or natural optimization), the results of pay per click advertising are immediate and you can stop campaigns at any time. In this case,  you pay the campaign budget to Google and a service fee for setup and campaign management. I can help you setup and manage your pay per click campaigns.