Search rankings update, Jan 29, 2011
Just checked my rankings for “online marketing Calgary” and noticed a change – got down to #5 from being #2 a couple of weeks ago. Here’s a few first thoughts about what changed:
- The term online marketing Calgary is no longer in my title. Also, this terms is not part of first 3 words of the title. This is likely one of the most important things affecting my ranking.
- My description tag does not work properly for some reason. Looks like Google picks up random text from my homepage, not what I have in the meta description tag. Will look into it right away. My competitors’ descriptions are proper and under the length limit of 150 characters.
- I slowed down on link building recently. My guess is that everybody else have speeded up on it :) or just remained the same.
- I’ve been recently trying to maintain a frequency of new content (once every two days on average). I’m not saying it didn’t contribute to my higher rankings. In fact, I do think that consistent content development contributes to rankings. I’ll have to look more into it and wait.
- It’s worth noting that traffic from Google organic results remained the same as last month and bounce rate dropped significantly.
I’ll keep looking at numbers and will be updating your shortly. Feel free to ask specific questions in comments to this article. Ta-ta!
One Comment
I’d say it is all about the title tag. I’ve had sites drop off the face of the earth after making slight changes. I’ve also had website jump 50+ positions by adding keywords to the title tag.
Anyway that’s an interesting study.
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