Website SEO: Think about it, step 1

This is the first article in the series “Online marketing and SEO, launching a new site“. Today I want to talk about the first and the most crucial step in any SEO endeavor: think about your product and SEO.

Even before getting into keyword research, looking at the tools and trying to understand what people are searching for, it’s crucial to make sure you clearly understand what you’re selling. These are a few questions to ask yourself:

1. What it is that I’m selling? What are the 3-4 word combinations that can clearly describe my product?
2. Who’s my target market? What’s my target market’s decision making process?
3. What are the companies that sell similar product? How are they referring to their product online?

Feel free to talk to a friend or colleague to come up with relevant terms for your product. However, don’t fall into a trap of thinking that people are using the terms that you would use. I will address this in my next post: Keyword Research. For now, the goal is to come up with a list of a few terms that describe your product according to you, your friend, your competition.

Related posts:

1. Online marketing, SEO and launching a new website