Infographic: occupy SEO, the 94% story
Today’s SEO infographic is designed to tell clients that SEO is NOT dead and is worth increasing budgets towards more than ever. This SEO infographic covers a few interesting points:
- 94% of clicks on Search Engine Results Page (SEPR) go to organic listings as opposed to 6% to paid. I’m not sure it this is true. A few other good sources mention figures likes 80/20 and 85/15, respectively. Also, it’s worth noting that those that click on organic results tend to be in the research phase of their decision making process. Those clicking on paid ads are closer down the sales funnel, or a lot more likely to make a purchase decision.
- 93% of online marketers in the United States use Google Analytics. I actually never thought of how many people use GA. However, the fact that Google counts user interactions as a factor in search rankings makes me think that everyone should use. Or at least have a tracking code implemented. Even if your site is on another online analytics platform. LMK what you think.
- Finally, “search is no longer about the query box…”. I’d even add that SEO no longer about search engines. It’s rather about users, people who use your website and buy your product. The happier you make them, the more they talk you up in social media, the more likely Google and Bing will grant your site with dominating rankings.
I hope you enjoy this SEO infographic. As always, thanks a lot to the authors at ogmog creative. Let me know what you think in the comments below. What ways has SEO changed for you and your clients? Do you join the SEO movement and the 94% story?