Infographic: State of Digital Marketing 2012
Nope, this one is not an SEO infographic, however, it’s closely related. This time I wanted to share something that will show a rounded up picture of where the industry of digital marketing is as of 2012.
In my opinion this one is one of the best infographics I’ve seen lately. Great use of symbols, graphs and ideas. Huge thanks to Markus Allen for butting together such a professional infograhic! Some of the key takeaways are as follows:
- B2B goes for generating leads vs. B2C goes for awareness
- SEO has the biggest impact on both B2B and B2C
- A lot of people (70%) are can’t figure out how to attribute SEO efforts to their bottom line
- Satisfaction with digital marketing results is higher when an outsourced agency involved (comparing to doing it in-house)
Check the rest of the infographic out and give some link love to the author. Share what you think in the comments.