Infographics: how to create your own
You’ve noticed that recently I started sharing a SEO infographics and I hope you enjoy some of the best ones I’m choosing to share. In this post I’d like to go into the matter of creating your own infographics.
I’ll briefly cover what it is and why it’s good to use those in your content strategy. I’ll also showcase a few infographics resources that will help you get materials and learn the steps. So, here we go…
What are infographics?
In essence, infographics are visual representations of data. It’s it’s easier to look at a pretty picture than to read a blog post :). Hence the popularity of infographics as content marketing tool. Visual.ly is a great place to explore various examples of infograhpics. Here’s a quick example of a video illustrating infographics (although this one is actually a videographic, but we’ll get to it later):
Why use infographics?
As I just mentioned pictures are a lot more fun to look at than reading a 1000-word article. Well-built infographics offer a simple description of the process, data, and whatever complex concepts there are on the internet and beyond.
Also, infographics have become a strong content marketing tool for their huge rate of sharability. People like the simplistic way of infographics and they choose to share them with friends and colleagues. As a result, the site gets tonnes of backlinks from blogs, sites and social networks like Facebook and Twitter.
Here’s a great article by Neil Patel on the importance of infographics for your content marketing strategy, and SEO for that matter.
Want to look at infographics?
Infographics are great tools to learn new things. For example, as I already mentioned, you can learn a lot about SEO concepts by looking over my expanding collection of SEO infographics. Or you can choose any other subject and do a few Google searches to find infographics most suited for your needs. Here’s a few good resources where you can find free but cool infographics:
- The simplest way to start exploring infographics is by doing a Google Image search for infographics. You can also specify your query to include your field of interest such as social media infographics OR engineering infographics. Go ahead and do explore!
- The next best thing is looking at sites like Visual.ly. It’s a hub for infographic lovers and designers. It’s a great place to search for infographics in specific fields.
- If you’re fan of social media and new technology stuff, then you probably know of Mashable. They have quite conveniently put together a Pinterest board on infographics. Also a great place to check on social media and marketing infographics.
- Last but not the least, there are places like Daily Infographics that scout the web for cool infographics and post them on daily basis or even more often. Search Google for things like [daily infographics] or [infographics collections] and you’ll find a whole lot of sites that will give you what you’re looking for.
Want to create your own infographics?
Now that you’ve looked at a few pretty infographics you’d probably want to create your own. Although there are shops that will create infographics for you (prices vary) you’d want to create your own infographic or at least be familiar with the process. Here’s a few good articles that will help you do that.
- How to create great infographics for under $500 at SEOmoz
- How to Create an Awesome Infographic at Mashable
- Do-It-Yourself Guide to Infographics at Marketing Tech Blog
- How To Design Your Own Infographics at Queness
FREE infographics tools and resource collections
Now that you’ve learn a few things about creating infographics, here’s a short list of tools and resources that you can use to create those. This includes both infographics templates, sets for Adobe Photoshop and actual platforms that will help you develop your own infographics.
- The actual tool to build infographics by Piktochart
- Over 100 Incredible Infographic Tools and Resources (Categorized)
- Build your infographics using PowerPoint, tool and process by HubSpot
- 20+ Tools To Create Your Own Infographics
- Showcase of Free Infographic PSD Templates
- 30+ Really Useful Infographics Tools & Resources
The above list doesn’t aim for being the most complete list of resources on infographics. However, while creating this list I wanted to avoid duplication. And, as you can assume, there’s a lot of resources referencing the same infographic tools and resources online.
I hope this gives you a few good ideas on creating your own infographics and building links the right way. Feel free to mention other special tools you know of in the comments. Also share your infographic development stories. As always, I appreciate an occasional share of my posts :)