SEO training

Do you want to build an in-house SEO team? Do you want to learn how to SEO your website yourself? If so, you might be interested in my SEO training services. Let me help you build the right knowledge, processes and tools so you can get in control of your SEO.

In most cases it’s more important to manage your SEO efforts in-house, as part of your marketing department. I can help you get the right people on board as well as set the right processes inside your company.

What does SEO training look like?

Search Engine Optimization (SEO) is a complex matter unless we learn to look at things structurally. Then, looking at SEO becomes simple. Let me give you an example. What you hear is:

• SEO is a very complex matter that requires a geek to get it
• You need to hire a professional SEO consultant to make it work
• You need to think about keyword research, link building, content development
• Not only that, but you need to be able to code, etc…

In fact, if you look at SEO industry, the whole thing is based on a lie that only the select few can do SEO. It’s true that you need to know a thing or two about people, marketing and search engines, but anyone can learn it given the right guidance. For example, you can start with this brilliant SEO guide for beginners by SEOmoz. But don’t get yourself overwhelmed just yet. Think of it in three major components: people, search engines and your website.

People: Know your audience, who they are, what they do and how they search. Just like creating a marketing personal we create an SEO persona.

Search engines: Learn how search engines work. It’s impossible to know the search algorithm, nobody does. However, learning about how Google or Bing displays search results in their Search Engine Results Pages (SERPs) can help a lot.

Websites: Learn what’s important for SEO on your website. Learn about link building, why it’s important, how it works and tactics to get links. Learn about creating content that’s worth sharing.

How does SEO training work?

1. Investigate the current state of SEO (What has been done to date?).
2. Identify the goals and develop your long term SEO strategy (What do you want to achieve?).
3. Develop the key internal processes that suit your company, your team (What’s the right combination of ingredients to get you the results?).
4. Train your internal team (Make sure that people involved in the process are on the same page from the very beginning).
5. I’m around to monitor, fix, adjust, correct.

Feel free to get in touch with me and discuss your particular situation.

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