SEO process

SEO (search engine optimization) usually consists of setup and maintenance work. Major part of the process below outlines the setup steps. Most of the time the primary goal of SEO process is to increase the number of visitors via improving rankings for target key terms in major search engines. However, not all visits result in conversions. That is why it is also important to think of what people do once they land on the website (i.e. conversion optimization).

SEO process: 7 steps to quality SEO

In this SEO process I look at major steps that should be taken into account when developing a new website. This step by step SEO guide is mostly applicable to new small business websites.

• Step 1: Think about your product
• Step 2: Keyword research
• Step 3: SEO implementation
• Step 4: Search engine submission
• Step 5: Baseline performance snapshot
• Step 6: Link building
• Step 7: SEO maintenance

On-page SEO: Factors affecting rankings

This is a series of articles looking at key on-page SEO factors affecting search engine rankings. I took top 5 websites rankings for “calgary web design” on Google.ca and reviewed each of the websites for how well their homepages are optimized. Then I identified key on-page SEO elements affecting rankings and summarize what works.