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July 1, 2011

Email marketing: Visit Las Vegas

Email marketing: Visit Las Vegas

Working at Critical Mass I was part of a few great teams. VisitLasVegas was one of them! Besides getting the coffee :) (just kidding) my role involved email marketing campaign coordination and management. Key elements included:

  • Email database cleanup
  • Email copy review: HTML vs. Text
  • Setting the deployment in the system
  • Testing the email campaign
  • Email campaign deployment

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