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July 1, 2011

Banner campaigns & email marketing: Rolex

Banner campaigns & email marketing: Rolex

My relationship with Rolex wasn’t as lasting as the one with MB or Vegas but still allowed me to meet some great people and participate in a couple of awesome projects. Read on…

I still have huge respect for the team that was involved in building the site. It’s beautiful, video-rich, yet super SEO-friendly.

Banner Campaigns

As part of a Rolex media team at Critical Mass I worked on a banner campaign. My responsibilities involved:

  • Setting up the campaign in DART for Advertisers
  • Maintaining the inventory and tracking results
  • Reporting on the campaign progress

Email Marketing

As part of Rolex media team at Critical Mass in Calgary I was responsible for setting up several email marketing campaigns. My responsibilities included:

  • Campaign assets review
  • Campaign setup in the email deployment system
  • Database cleanup
  • Campaign deployment
  • Campaign reporting

 

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