Banner campaigns & email marketing: Rolex
My relationship with Rolex wasn’t as lasting as the one with MB or Vegas but still allowed me to meet some great people and participate in a couple of awesome projects. Read on…
I still have huge respect for the team that was involved in building the site. It’s beautiful, video-rich, yet super SEO-friendly.
Banner Campaigns
As part of a Rolex media team at Critical Mass I worked on a banner campaign. My responsibilities involved:
- Setting up the campaign in DART for Advertisers
- Maintaining the inventory and tracking results
- Reporting on the campaign progress
Email Marketing
As part of Rolex media team at Critical Mass in Calgary I was responsible for setting up several email marketing campaigns. My responsibilities included:
- Campaign assets review
- Campaign setup in the email deployment system
- Database cleanup
- Campaign deployment
- Campaign reporting


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