Email marketing: NextSteps.org

NextSteps is an municipal organization in Calgary responsible for youth employment development. It’s important for Next Steps to utilize modern technologies to communicate with their primary target market – youth. Read on…

In this project I was responsible for conducting a training session for the team at the Next Steps on how email marketing works and how it can help them improve their communication with youth. My presentation involved the following topics:

• What is email marketing and why it’s important to incorporate it into a communications strategy?
• Choosing an email marketing platform and tools
• Things to keep in mind when building an email marketing program
• Best practices in maintaining a successful email marketing program