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July 1, 2011

Banner campaigns: Mercedes-Benz USA

Banner campaigns: Mercedes-Benz USA

Holy smokes! This might have been even better than VisitLasVegas. I learned a huge lot under the wings of Carolyn Marit, Wilson Tsang and Lorne Hass, Melissa Morris and Erika Shoup, Drew Pyle and many others. Read on…

As part of MBUSA Media team at Critical Mass in Calgary I was responsible for coordinating banner campaigns across properties in the United States. Besides learning my responsibilities included:

  • Banner inventory tracking
  • Coordinating banner campaigns with major publishers such as Cars.com, Kelly Blue Book and others
  • Banner campaign setup and management using DART platform (later purchased by Google)
  • And a little bit of banner campaign reporting

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