SEO, social media & email marketing: Barb Higgins

This was just tonnes of fun! Those of you who know me can definitely attest to it. I learned lot, met a bunch of great people and produced some good results. We didn’t get there, but we sure had some awesome experiences along the way. Read on…

I was part of Scout Communications team that was responsible for overall campaign communications. Jo Williams, myself and a number of the most amazing volunteers were tasked with building (very quickly) and managing digital communications efforts for the campaign that included SEO, content development, link building, social media monitoring, email marketing, you name it.

Search engine optimization

• content scouting
• page and post optimization
• link building
• keyword research
• playing with website architecture

Social media

• Social media training
• Social media monitoring and reporting
• Social media campaign management
• Social media integration with the overall campaign mechanism

Email marketing

• Overall process review and management
• Copy and assets review
• Database management
• Campaign setup and deployment

Related posts:

1. Social media marketing and the tip of the iceberg
2. Social media marketing campaign killers, event in review
3. Social media and elections in Calgary, lessons learned.
4. Role of social media in Calgary Elections
5. Social media and politics. A week of events in Calgary.