Twitterville by Shel Israel, short marketing book review
Finished reading this book a couple of weeks ago. Very simple read. This book can help two types of people:
- those who want to know more about Twitter and how it’s affecting our daily conversations and lives.
- those who are already in the social space. Shel presents a couple of chapters talking about processes, tips, and a bit on metrics.
I would subscribe to the second group and prefer a bit more specifics. However, I enjoyed reading the book for its stories and how well it’s written.