New Yahoo! Anthem ad: it starts with you.

I would not say that I’m a huge Yahoo! fan but I do respect what the company does to get the image and employees up there. I would neither say that this is the best advertising spot I’ve seen, but… it’s well produced and talks about YOU as the focus of the campaign, which is great in a lot of the cases.

Here are some of the themes I picked up in this ad: colour, kids, diversity, international, friends, beyond the limits, play, love, flirt, imagine, dance, all over the globe. The ad is 1 min long and it’s unlikely that it’s going to be on network TV. I’m thinking that the spot was initially produced for the award shows as well as for online distribution.