Location-based marketing in Canada, whitepaper
I came across this great white paper by Mediative and wanted to share it with you. Among other things this whitepaper goes into a few good definitions of the term as well as a few theoretical concepts.
It’s a 30-page document is great but a bit skewed towards Yellow Pages media as Mediative is part of the group. Here’s a snapshot of the contents of the doc.
Get the whitepaper on location based marketing. And feel free to share your experience with location-based marketing in the comments below.