Infographic: Google vs. Facebook advertising

There’s a number of options to advertise your product or service on the internet. The two primary online advertising providers these days are Google AdWords and Facebook Advertising. I came across a good infographic on the subject and wanted to share it with you below. Click on the image to see a bigger version.

I know you like to look at infographics and by all means do that, but here’s a few key takeaways in words:

• This infographic is based on a review of display ads (ads with pictures / images)
• Google is the winner, at least so far mainly due to more diverse ad formats offered
• Google is also stronger for its larger network coverage
• Depending on your goals and the audience you’d like to reach, Facebook may be the choice for your campaign