Great advertising campaigns: Sony Bravia Balls
Above is another great commercial. I will not be able to comment on the contents of the integrated marketing campaign as it was awhile ago. However, the commercial is amazing. I can definitely say that there was a huge viral component involved but not the SEO of the campaign. I just searched for sonybravia on google and got the youtube and ebay links in the related searches. This leads me to think that although there as a strong viral component, SEO and drive to website was slightly weaker.
Learning
- Great colour play. Beautiful production. Feel free to read some notes on rendering here: http://vimeo.com/3703357
- Great sound and motion play! Awesome track “heartbeats” by Jose Gonzalez.
- Again, advertising is connected to the product key selling points: colourful, realistic, hi-def.
- Because of the power of song within the audio-visual balance, Jose Gonzalez got extreme recognition. This is a great example of promoting musical talent. Event today, I’m searching google and finding a lot of curious questions from people about who this guy is. Great move!
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