Great marketing is about telling great stories. Any story starts with source’s experience. Also, a story requires tools that enable the source to convey the story to the receiver.
Storify is a great social media tool that helps people tell their marketing stories. I’ve been following the development of this tool for some time now today noticed that Storify launched a plugin for WordPress. I wanted to quickly try it out. Here’s my first try at using Storify to collect social media info about on-page SEO.
Feel free to register and play with this marketing tool. I’m sure there are ways that writers, SEOs and social media players can use it.
It’s been a few days since my last post. It’s just been super busy lately and I haven’t had a chance to put my head together around a valuable posts until now (I hope ;). As many of you, I’m subscribed to a few email lists of organizations that create marketing events in Calgary and area. This time I wanted to share a few upcoming ones as well as provide you with a couple of great resources to track marketing events in Calgary.
Upcoming marketing events in Calgary
The main reason I share these is that I met the most amazing people attending and helping organize marketing events volunteering with various organizations. And if you happen to start in the industry, I highly recommend you both attend and help organize and run events in your area.
Last night I presented at Calgary SEO and Online Marketing Meetup hosted by Jimmy of Foundpages and Kath of Lunchbox Theatre. It was a cozy room full of good people looking to learn more about my Barb Higgins campaign story. For those of you who missed it here’s the deck I used to present:
The presentation itself went ok, but the questions that followed were amazing! Thanks to organizers and participants! Wishing all of you a very happy holiday season and plenty of success in 2011!
Digital Alberta would love to have you join us as we let loose and celebrate the upcoming holiday season on November 30th. We are proud to partner with CMA Calgary to bring you Calgary’s one and only pre-screening of the Cannes Reel.
The Globe and Mail, Canada’s Official Cannes Lions International Advertising Festival Representative, is hosting this national screening for marketing industry professionals of the 2010 Cannes Lions International Advertising Festival Film winners Reel.
We have a private booking with Flames Central where we will be combining our Christmas shindig and the screening of the Cannes Reel. The net proceeds of the screening will be donated to Friends of NABS.
Tickets include a stupendous dinner and a private screening of the Cannes Reel and lets not forget the great networking opportunities. The doors open to this private function at 5pm with food being served from 6pm – 7pm (included). The screening will commence at 7pm with continuous networking from 9pm onwards.
Visit Christmas@Cannes to secure your ticket or contact Jo-Anne Douthwaite, Executive Administrator for more information.
Cost Effective Marketing Strategies for Today’s SME
What will you do to increase sales this year? Join John Jantsch, the founder of Duct Tape Marketing and the"World’s Most Practical Small Business Expert" as he shares 7 practical steps to creating a simple, effective and affordable marketing system for a small to mid size business.
You will learn how to:
- develop a strategy that creates momentum
- create marketing materials that educate
- generate leads from multiple sources, and
- leverage the best of all the online marketing tools available these days.
It’s easy to fall into the chaotic cycle of producing the ‘marketing idea of the week’ and miss an opportunity to product significant and sustainable marketing results. Don’t miss this once in a lifetime opportunity to get one of the leading strategic approaches for a marketing system that works.
Register at Calgary CMA Events
About John Jantsch
John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of two leading marketing books – “Duct Tape Marketing and The Referral Engine. He has made it his mission to bring the simple, effective and affordable Duct Tape Marketing approach to the millions of struggling SME’s (Small to Midsize Enterprises)all over the world through workshops, the Duct Tape Marketing system and the Duct Tape Marketing Authorized Coach Network.
His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. John will share a savvy and cost-effective approach guaranteed to get results in today’s dynamic marketing environment.
Event Details
Date:
Tuesday October 26th, 2010
Time:
5:30 PM – 6:30 PM Registration & Networking
6:30 PM Dinner & Speaker
8:30 PM Expected Finish
Place:
The Fairmont Palliser, 133 -9th Avenue SW
Cost:
Special Deal : SAVE $60 on Non-Member Early Bird Pricing (Early Bird Pricing ends October 15th)
Enter Code ECMAL
October 6, 2010
The Western Sponsorship Congress (happening in Calgary on Oct 26 & 27) will be having another Interactive Panel Discussion called: the Five Minute Pitch™.
This session is 2 hours of sellers pitching, sponsors spending AND audience/delegate participation. This unique format will create a mock “pitch and buy” session!
On one side, the sellers will be properties ranging from small non-profits to Arts, Health and Sporting Events. Each presenter will have “five minutes” to present their case and pitch why a sponsor should invest in their property. The properties have the flexibility to target all or any one of the prospective sponsors.
Once all of the sellers have pitched, the buyers will get involved. Each of these industry leading professionals will decide how they will spend the $100,000 mock budget they have to allocate!
Once all of the industry leaders (sellers and buyers) have had their say, the floor is open to delegates for an opportunity to ask any panel member questions, make comments or gain further details.
For more info on the #WSCongress visit: www.sponsorshipcongress.ca
The Western Sponsorship Congress™ provides professional development and networking opportunities that have focus on a range of sponsorship related topics from inventory development, prospecting, branding, designing proposals, technology, communications, case studies and insights from properties and corporate sponsors.
This two day conference is one of the largest sponsorship focused events in Canada.
Over 200 delegates and speakers will be in attendance. Attendees represent a cross section of corporations and small businesses that invest in sponsorship, non-profits and charities, sports organizations (professional and amateur), all levels of government and advertising, communications, public relations and sponsorship agencies.
Keynote 1 Presentation – The Decade Unfolds – A Review of 2010 and Look to 2011- Brent Barootes, Partnership Group – Sponsorship Specialists™
Keynote 2 Presentation – Guerrilla Marketing – How to Activate Sponsors and Drive Traffic for Your Event- Orvel Ray Wilson CSP, The Guerrilla Group Inc.
Interactive Panel Discussion – Five Minute Pitch™
Interactive Panel Discussion – Discovery Session
For more info on the #WSCongress visit: www.sponsorshipcongress.ca
Let’s connect!