online marketing

Although there are events happening on local level, we don't usually get bigger marketing events with reknowned speakers and writers. There's a few organizations in Calgary that are doing great marketing events, among them are Internet Marketing Conference, Digital Alberta, Calgary CMA. I want to share one of the upcoming events by The Art of Productions.

About The Art of Marketing

Building on the success of the SOLD OUT inaugural Toronto program, this one day conference features six internationally renowned bestselling authors and leaders who will share an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues. Don’t miss out on your chance to be a part of history and network with over 1,200 of Canada’s most influential marketers. See the event agenda for more details.

About The Speakers

Chip Heath - Strategy & Communications

Chip Heath is the Thrive Foundation of Youth Professor of Organizational Behavior in the Graduate School of Business at Stanford University. He is the co-author of the New York Times bestseller book Made to Stick: Why Some Ideas Survive and Others Die. Made to Stick has been translated into 29 languages, the last of which was Slovakian, and it was retired from the BusinessWeek bestseller list after a 24-month run. More about the speaker.

Gary Vaynerchuk - Personal Branding in the New Media Landscape

Online marketing trailblazer Gary Vaynerchuk (VAY NER CHUK) is a 33-year-old entrepreneur whose dual identity as both business guru and wine guy has made him known as the “Social Media Sommelier.” A self-trained wine expert, he revolutionized the wine industry with his video blog, Wine Library TV (affectionately known as The Thunder Show), and grew his family wine business from $4 million to $60 million in five years. More about the speaker.

Sir Ken Robinson - Innovation & Creativity

Sir Ken Robinson, PhD is an internationally recognized leader in the development of creativity, innovation and human resources. He has worked with governments in Europe, Asia and the USA, with international agencies, Fortune 500 companies, and some of the world’s leading cultural organizations. In 1998, he led a national commission on creativity, education and the economy for the UK Government. More about the speaker.

Mitch Joel - Digital Marketing & Social Media

When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." In 2006 he was named one of the most influential authorities on Blog Marketing in the world. More about the speaker.

Sally Hogshead - Persuasion & Influence

Nine seconds. That’s the length of the average attention span today. Just nine seconds! People become distracted by the next product, the next ad, the next option. How can you possibly hold your customers’ interest long enough shape their opinion? How can you break through the clutter to nail your next sales call, or motivate your internal team? For that matter, how can you influence any decisions? More about the speaker.

Max Lenderman - Branding & Experiential Marketing

A pioneer in the field of experiential marketing, Max Lenderman encourages businesses to look beyond traditional communication to get customers interacting with and living their brands. More about the speaker.

Event details

• When? Monday, June 14th, 2010, 9:00AM – 4:30PM
• Where? EPCOR CENTRE for the Performing Arts – Jack Singer Concert Hall

Find more at the event website.

I hope you get a chance to participate. I plan a surprise for you shortly, so please stay tuned. Talk soon!

Another week went by fast. I'm still reading "who's got your back" by Keith Ferazzi. Also here is a few articles on the business of digital media I wanted to share with you. This time I wanted to focus on transitioning of traditional media companies into the digital age.

Media business at crossroads as deals pick up

NEW YORK (Reuters) - The growing influence of the Web to distribute news, video and other content, combined with the lingering economic malaise, have left many media executives and investors uncertain about where to make their next bets. Read the entire article at Reuters.com

Newspaper brands that manage the transition to digital models can thrive

“Newspapers are dying.” Lately, that’s the constant, gloomy chorus. But it couldn’t be further from the truth. Certainly, the newspaper industry faces significant challenges, including a tough economy and the mass migration of readers and advertisers to the Internet. But newspaper brands that successfully transition to digital models can thrive — without giving up their streamlined print products. Read the entire article at Reuters.com

Tough times turning newspaper lenders into owners

SAN FRANCISCO (AP) - Newspaper headlines have skewered money lenders for dubious decisions that stoked the recession. Now the financiers are starting to headline newspapers in a new way - as the owners. These newspaper novices are taking control through bankruptcy proceedings and giving few clues about their turnaround plans. Their decisions will be crucial because this new age of media ownership is unfolding at a time that could make or break some of the largest publications. Read the entire article at Associated Press

I would not say that I'm a huge Yahoo! fan but I do respect what the company does to get the image and employees up there. I would neither say that this is the best advertising spot I've seen, but... it's well produced and talks about YOU as the focus of the campaign, which is great in a lot of the cases.

Here are some of the themes I picked up in this ad: colour, kids, diversity, international, friends, beyond the limits, play, love, flirt, imagine, dance, all over the globe. The ad is 1 min long and it's unlikely that it's going to be on network TV. I'm thinking that the spot was initially produced for the award shows as well as for online distribution.

In 2008 I was involved in promoting the concert for Mumiy Troll in Calgary. Troika Entertainment, a Vancouver based event management company, got in touch with us at RussianHerald.com to help them promote an event in Calgary. Mumiy Troll was on a North American tour an Calgary could be one of the places the band could visit. As we were fans of the band, we decided that as a team we'll through 100 hours of our time into promoting the concert in Calgary. The concert ended up being a success getting over 400 people in the room. Such attendance made it the biggest event of the decade for Russian-speaking Calgary. A few weeks ago a friend of mine, Yuri Konik, mentioned that there's another concert coming up and Calgary's Union Events will be organizing it this time. Yuri asked for a bit of help in promoting the event. Now, having the experience of last year, it looks much easier to assess and plan the campaign. So, in cooperation with another good friend of mine, Nadezhda Sannikova, I agreed to help Union Events and my good friend Yuri by volunteering my time to promote the concert. We are into the online promo full speed. Updates will be coming in often, please stay tuned. I'll try to prepare a marketing review of this campaign once it's done.

Just wanted to share with you a great work that I just spotted on Digital Alberta's website. I've actually been looking at the organization for a few months now, it's a great team of people. A few of my former colleagues are working to make the Digital Alberta happen and I'm extremely proud of what they have done to day! In any case, just spotted a great video editing job, as well as great execution! [pro-player width='475' height='275' type='FLV']http://www.youtube.com/watch?v=J8S3VSJ43jM[/pro-player]

Dove Campaign for Beauty is one of my personal favourites done by Ogilvy & Mather, also one of my most admired agencies. I thnk they were one of the first hugely successful viral campaigns mainly due to its extreme masnifesto agains main stream culture. Great campaign overall, awesome creative work and music. I wonder where the music is coming from.

Here's what I got from the video details on youtube.com. Director Tim Piper Ogilvy, Yael Staav (soft citizen). Soho - post production, Rogue - editing, Vapor music - sound and mixing, Gabor Jurina - photography, Make-up - Diana Carreiro, music - Flashbulb and Vapor. Ogilvy creative team: T Piper & M Kirkland. Thanks Dennis Lewis and Malcolm Poynton for starting it and Ogilvy Toronto and New York for expanding it. Go Dove. Great brand. Great people. Just want to recognize the people once again!

Although it's been some time since this campaign was released, there's still a great deal of SEO that's being relevant. Comparing to the Sony Bravia Balls campaign, this one, when searched on google, brings up the actual websites for this campaign as a first listing. Although the URL is clightly longer than usual, it was been displayed prominently through carious media associated with this campaign.

Great concept, great execution. SEO, SEM and viral components are very strong. Following this commercial there were a number of others like this:

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Above is another great commercial. I will not be able to comment on the contents of the integrated marketing campaign as it was awhile ago. However, the commercial is amazing. I can definitely say that there was a huge viral component involved but not the SEO of the campaign. I just searched for sonybravia on google and got the youtube and ebay links in the related searches. This leads me to think that although there as a strong viral component, SEO and drive to website was slightly weaker.

Learning

• Great colour play. Beautiful production. Feel free to read some notes on rendering here: http://vimeo.com/3703357
• Great sound and motion play! Awesome track "heartbeats" by Jose Gonzalez.
• Again, advertising is connected to the product key selling points: colourful, realistic, hi-def.
• Because of the power of song within the audio-visual balance, Jose Gonzalez got extreme recognition. This is a great example of promoting musical talent. Event today, I'm searching google and finding a lot of curious questions from people about who this guy is. Great move!