Have you ever been asked to create a Linkedin Company page for a client? If so, it’s likely that you’ve ran into a few issues just like I did. In fact, I’ve been meaning to write about it for a long time, but just got this chance today. This post is going to give you an idea on how to deal with setting up Linkedin Company page for your clients.
The issue is…
In order to create a Linkedin Company page two things need to happen. First, you have to have an active personal / individual account with Linkedin. Second, you have to have a company email address such as firstname.lastname@example.org. Linkedin needs your real work account to verify that you are who you say you are.
Your options are…
So, if you’re asked to setup a Linkined Company page for a client you are going to face two options:
Get access to your client’s email and Linkedin personal profile. This way you will be able to do it all on my own with minimal efforts from your client. Your client will later be able to change the passwords to protect their privacy. Make sure you tell them that before you suggest this option. Please note however, the issue might be that Linkedin or Google Apps systems may block you from logging in because you may be accessing your client’s account from an unexpected location.
- Advantage: minimal effort on client’s part
- Disadvantage: significant break of online privacy rules
Ask your client to make the basic setup for you. This way you’ll later be able to access this page as an admin and optimize it as planned. In order to do that you’ll need to provide proper instructions for your client. Here’s a few things you should mention to your client. Fist, point them to this quick video to familiarize yourself with the process of creating a Linkedin Company page:
- Ensure that you have a personal account with Linkedin
- Ensure that you have access to you work email such as email@example.com
- Enter basic information and verify you’re the owner of the email by confirming over the email
- Add me to your persona Linkedin connections
- Add me as a Linkedin Company page administrator
This way it’s a bit more work on the client’s part. In fact, the client may push back a bit because they hire you to create that page and you’re making them do part of the work. Make sure you explain the situation and the privacy issues you’re overcoming with this option.
- Advantage: playing by the rules
- Disadvantage: client may need to be pursued for initial setup actions
I hope this gives you an idea of how to handle Linkedin Company page setup for your clients. This stuff is all very basic but I really hope that this article can actually help people with their social media marketing routine. Feel free to leave a comment or two on what else you can run into when setting up Linkedin Company pages.