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February 14, 2014
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Ask the right digital marketing questions

Ask the right digital marketing questions

I’ve been meeting a few small business owners lately and I hear very similar questions and comments like:

  • We need to do inbound marketing; can you do that for us?
  • We’re looking to be more effective with our website; can you help?
  • Our Google rankings have been dropping and we need to get them back; can you do it?
  • We need to do a lot of remarketing and social media engagement; how much do you charge?
  • And many more questions like that…

Although these are all very relevant questions if you’re a business owner, they create more questions for me as a consultant. The issue is that I can’t answer these directly because I need to know more about your business.

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online marketing by zagoumenov
4C, 813 13 Avenue SW CalgaryAlbertaT2R0L1 Canada 
 • 403-612-4706
February 13, 2014
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Does Google know about my website?

Does Google know about my website?

Being indexed by Google or Bing is the first step to ranking. A search engine needs to know that your pages exist before it can place you at the top. There’s a number of ways to check if your site is properly indexed. I’m going to share the easiest way with you.

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February 12, 2014
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Free SEO audit tools for small businesses

Free SEO audit tools for small businesses

As you might have figured out by now I’m writing a small business SEO guide to help you guys get more organic traffic from Google. By the way, if you haven’t submitted your questions yet, feel free to comment in here and I’ll answer them in my guide.

This post will help a small business owner to the following three things:

  1. quickly audit the website,
  2. audit the website for free,
  3. create an SEO todo list.

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February 11, 2014
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Small business SEO guide development

Small business SEO guide development

I’m working on a small business SEO guide and wondering if you could provide me with some input of questions you’d like answered in it. I do have an outline but knowing exactly what you look for will make the guide so much better.

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February 10, 2014
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The Gathering in beautiful Banff, Alberta

The Gathering in Beautiful Banff, Alberta

It’s been a while since my last post. Again, my plan to blog substantially more often to update my readers on the latest in SEO and digital marketing. In the meantime I want to share the news of a great marketing event that’s going to take place in beautiful Banff, Alberta pretty soon!

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On the future of website development

On the future of website development

This post was inspired by another post at ManageWP on the future of website development. In short, the author is stating that web development as an industry is changing its nature. Today you can have a nice looking site with most up to date functionality for $10/month (or so) from companies like GoDaddy, Weebly or SquareSpace. His argument is that web development as we know it is gone.

The post is followed by a few comments on the uselessness of the post and the ideas. I couldn’t leave it without posting a comment and stating my view on the matter. In this post I’m doing an extended version of that comment.

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Email marketing today

Email marketing today

There’s a couple of things I wanted to share with you. First of all, I just launched an email marketing guide to help you get started on the right foot following all the CAN-SPAM regulations. Check my list building guide here. Let me know what you think of it in the comments here.

Second, I’ve just gone through an email marketing webinar with Marketo. Here I wanted to share with you some of the next steps for email marketing as a function of modern digital marketing mix. Here we go…

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