To continue the quest for collecting good SEO infographics here, I’d like to share another one with you. I recently got an email from a company called Subtle Network that designed an SEO infographic for PointBlank SEO and asked me if I could share it on my blog. And here’s what I’m doing here, with pleasure!

This infograhpic shows a lifecycle of an SEO, which, speaking from experience, is quite true. To add a critique point: it took me awhile (I needed to read an entire piece to get what was going on). Some of the other ones SEO infographics were usually clear from the headline or sub-headline at the most. I hope this is something they’ll improve on in the future. Still kudos to creators for an interesting, non-standard infographic, aka contrographic.

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You’ve noticed that recently I started sharing a SEO infographics and I hope you enjoy some of the best ones I’m choosing to share. In this post I’d like to go into the matter of creating your own infographics.

I’ll briefly cover what it is and why it’s good to use those in your content strategy. I’ll also showcase a few infographics resources that will help you get materials and learn the steps. So, here we go…
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Choosing a domain name is important when planning your product launch. There’s a few things on choosing domains for SEO that I’ve already talked about. But the reason I wanted to write this post was the recent EMD update by Google that hunts domains that were created for the sole purpose of getting rankings.

In a nutshell, keyword-stuffed domains is no longer a good practice to achieve higher rankings in Google. Now Google looks at sites with keyword-based domains and tries to understand if these sites were created for the purposes of gaining rankings. Google looks at the quality of content on those sites. If it’s poor, Google penalizes the site by reducing their rankings or removing them from index altogether.

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Today’s SEO infographic is designed to tell clients that SEO is NOT dead and is worth increasing budgets towards more than ever. This SEO infographic covers a few interesting points:

• 94% of clicks on Search Engine Results Page (SEPR) go to organic listings as opposed to 6% to paid. I’m not sure it this is true. A few other good sources mention figures likes 80/20 and 85/15, respectively. Also, it’s worth noting that those that click on organic results tend to be in the research phase of their decision making process. Those clicking on paid ads are closer down the sales funnel, or a lot more likely to make a purchase decision.
• 93% of online marketers in the United States use Google Analytics. I actually never thought of how many people use GA. However, the fact that Google counts user interactions as a factor in search rankings makes me think that everyone should use. Or at least have a tracking code implemented. Even if your site is on another online analytics platform. LMK what you think.
• Finally, “search is no longer about the query box…”. I’d even add that SEO no longer about search engines. It’s rather about users, people who use your website and buy your product. The happier you make them, the more they talk you up in social media, the more likely Google and Bing will grant your site with dominating rankings.

I hope you enjoy this SEO infographic. As always, thanks a lot to the authors at ogmog creative. Let me know what you think in the comments below. What ways has SEO changed for you and your clients? Do you join the SEO movement and the 94% story?

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Compete.com, an online research company, has recently published a whitepaper stating that 53% of organic search clicks go to the first organic result. Feel free to download this paper. It presents some interesting results about user’s search behaviour based on their 2mm sample group. Miranda Miller, Compete’s marketing person, posted an article with findings at Search Engines Watch. Make sure you take a look at it for more details.

However, in this post I wanted to summarize some of the most interesting comments from that article. Also, I wanted to share a few resources from that SEO study that Miranda and dweigner, another commenter, shared.

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I’ve been a power user of screengrabbing software since my time at Critical Mass. At CM, among other things, I learned to be very detailed and very visual for the purposes of better customer service and team communication. I’ve become a power user of Snagit screen capture software in 2006 and even purchased a version of that software.

Some of my favourite functionality was full-page screen grabbing, which allowed me to take screenshot of entire pages and report on ads for clients. It also helped me to do page reviews for clients. Great tool altogether! However, around 2010 I started noticing that the full-page capture is not working. At the same time TechSmith started upselling for a new version of the software.

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Yet another great SEO infographic from PPC Blog. I got to it while working on my practical SEO course launching soon! This SEO infographic may not be the best design-wise, but it does convey a few interesting things about Google, it’s alrogithm as well as some cool and funny things along the way. I hope you enjoy this on, feel free to pass long to your friends and colleagues. Cheers!

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