Great marketing is about telling great stories. Any story starts with source’s experience. Also, a story requires tools that enable the source to convey the story to the receiver. Storify is a great social media tool that helps people tell their marketing stories. I’ve been following the development of this tool for some time now [...]
Online marketing services
SEO services
I provide a number of search engine optimization services such as keyword research, SEO website review, and SEO training. See a complete list and let me know if I can help in any way...
SEO servicesConversion optimization
Search engine traffic to your website is only part of the story. Making sure your potential customers buy your products is what conversion optimization is concerned with. Learn more about it...
Conversion optimizationSocial media strategy
We live in the age of social web where it's important to consider multiple online marketing tactics to achieve results. Social media marketing falls directly into this service area. Learn more about what I do here...
Social media strategyPPC advertising
Pay per click advertising is the fastest way to get relevant audiences from search engines like Google to your website. You pay every time someone clicks on your ad in Google. Lean more about paid search here...
PPC advertisingBrands I've worked with...
Colleague & client testimonials
Laura Callow, SEM Manager, Critical Mass “...Alex’s eMS co-ordination skills were split between SEM and eMS at Critical Mass on a number of prime accounts. Alex never missed a deadline. While I can’t speak to eMS, I can speak his instant assimilation of paid search concepts, his ability to deliver and his cognizant transference of paid search data across to SEO teams on the Mercedes Benz, Hyatt hotels and Las Vegas Conference Visitors Authority (LVCVA) sites. His talents extend far beyond the basis of his resume...” Read the rest of Laura's testimonial.
Scott Shamberg, SVP, Marketing & Media, Critical Mass “Alex has a passion for digital marketing which comes through in his work ethic and what he delivers. He is a very quick learner, eager to take on additional projects so as to increase his knowlege. He has an entreprenuerial spirit which means he does not need a lot of hand holding. Alex would be an asset to any orgazination that values the Internet.”
Heather Stoutengurg, Heather Writes Stuff “I worked briefly with Alex at Critical Mass, and was so impressed I've referred him to almost every client I've got. Alex is driven, passionate, talented and insightful. He's passionate about interactive marketing, and one of the most knowledgeable organic SEO experts this city's got...”. Read the rest of Heather's testimonial.
Darby Young, Barb Higgins Campaign for Mayor of Calgary “I worked with Alex on Barb's Campaign, there he looked after the website and all the social media aspects of the campaign... He was extremely detailed, very easy to work with and responded to demands instantly. He is a very hard worker, super friendly and cares for everyone!”

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